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Model portfolio guide for 2026: photos, stats and a page agencies can open

A model portfolio is a selection of photos, your current stats and a way to contact you or your agency. It shows agencies and clients what you look like and the work you want to be considered for. Online, that can be a single page or a larger site with separate collections.

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Heya is made by the team that wrote this guide, so read its row with that in mind. Prices come from each company's own pages, checked between October 29 and November 9, 2026.

The short answer

Where models put their portfolio online

The table compares Wix, Squarespace, Format, Heya, Carrd and Adobe Portfolio by price, site options and domain support.

Builder Free plan Paid from Custom domain Best for
Wix $0 Free plan, no credit card $17/mo (Light), yearly price Connect one on Premium plans; 1 year free domain voucher on most Big template library and business tools
Squarespace 14-day free trial, no credit card $19/mo (Basic) Free custom domain on Basic and Core (terms apply) Polished designer templates
Format 14-day free trial, no credit card $10/mo billed annually (Basic) Free custom domain for the first year Photographers and visual artists
Heya Free: 3 sites, 5 pages each, yourname.heya.bio $3/mo (Pro Lite) Pro Standard (1) or Pro Plus (up to 10) Small sites built and edited on a phone
Carrd Free Basic plan $9/year (Pro Lite, 3 sites) Pro Standard ($19/year) and Pro Plus One-page sites and landing pages
Adobe Portfolio Included with Creative Cloud Creative Cloud from US$9.99/mo Use your own domain Creatives already on Creative Cloud

Swipe the table sideways to see every column.

Each option up close

Wix

Free; Light $17, Core $29, Business $39 a month (yearly)

Wix has over 2000 templates that you can customize manually or with AI, plus a Free plan for $0 with no credit card required. Its cheapest paid plan, Light, is $17 per month and includes 2 GB of storage and 2 site collaborators. The displayed USD prices are for yearly subscriptions paid in full at purchase; Premium plans let you connect your own domain and remove Wix branding.

Better at
Big template library and business tools.
Watch out
Listed prices are for yearly plans paid up front.

Squarespace

Basic $19, Core $29, Plus $49, Advanced $99 a month

Squarespace lets you start with a designer template or Blueprint AI, then design, edit and publish with Fluid Engine drag-and-drop tools without writing code. Its free trial lasts 14 days, requires no credit card and lets you design the full site before choosing a plan to connect a custom domain and go live. Basic costs $19 per month, and Squarespace offers savings of up to 36% for annual payment.

Better at
Polished designer templates.
Watch out
You pick a paid plan to connect a custom domain and go live.

Format

From $10 a month, billed annually (Basic)

Format offers a 14 day free trial without a credit card, and its Basic plan costs $10 per month billed annually, normally $14 per month. Basic allows 10 pages and 70 high-resolution images. Pro and Pro Plus allow Unlimited pages, with image limits of 1500 and Unlimited respectively, so check both allowances when choosing a plan.

Better at
Photographers and visual artists.
Watch out
Basic allows 10 pages and 70 high-resolution images.

Heya

Free; Pro Lite $3, Pro Standard $6, Pro Plus $15 a month

Heya is a no-code builder for one-page and small sites that can be built and edited fully on a phone; building can start without an account, with drafts saved in the browser until publication. Free costs $0 with no time limit or credit card, includes up to 3 sites with up to 5 pages each and a small badge, and publishing requires Google sign-in. Pro Standard costs $6 a month and includes up to 5 sites, up to 20 pages per site, no badge and 1 custom domain per account, connected from a domain the user already owns.

Better at
Small sites built and edited on a phone.
Watch out
Free sites show a small "Made with Heya" badge.

Carrd

Free; Pro Lite $9, Pro Standard $19, Pro Plus $49 a year

Carrd has a free Basic experience and a free 7-day Pro trial without payment or a credit card. Pro Lite costs $9 / year and allows up to 3 sites without Carrd branding, but doesn't include custom domains. Pro Standard costs $19 / year, supports up to 10 sites and lets you publish to custom domains you own with SSL support.

Better at
One-page sites and landing pages.
Watch out
Pro Lite does not include custom domains.

Adobe Portfolio

With Creative Cloud, from US$9.99 a month

Adobe Portfolio is included for free with a Creative Cloud subscription, with Adobe Portfolio and other Creative Cloud services available for as low as US$9.99 a month. It can create a single-page website or a responsive, multi-page portfolio with a collection and contact page, and it supports your own domain. It also imports projects from Behance and lets you password-protect the whole site or selected pages; check whether your existing subscription includes it before paying for another tool.

Better at
Creatives already on Creative Cloud.
Watch out
It comes with a Creative Cloud subscription.

Photos to include

Start with photos that show what you look like now. Choose a clear portrait, full-length work and images that show your profile or different expressions. Include straightforward digitals alongside finished work, and follow an agency's photo instructions when you're making a submission.

Be selective. If several photos show much the same pose, outfit and expression, choose the one you'd want someone to see first. You don't need to use every image from a shoot.

What work do you want to be considered for? Let that guide the rest of the selection, without adding images that don't represent you. If you've worked across different types of modeling, you can separate those photos into collections.

Keep retouching restrained, especially on digitals. Don't make someone search through heavily styled images to find a clear view of your face. Check the crop on your phone, too (particularly full-length shots).

Listing your stats and details

Put your modeling name and current location somewhere easy to find. Add your height and the measurements or sizes requested by the agencies or clients you're approaching. Label the units, and use current information rather than copying an old profile without checking it.

Keep it readable. A short text block is enough; your stats don't need to be part of an image. Include hair and eye color if they're requested, and check that the photos you've chosen still match those details.

For contact, use the route you want people to take. That might be your professional email or your agency's contact details if you're represented. Don't publish your home address or private documents.

And check the small details before publishing: the spelling of your name, your location, the contact address. If you're listing experience or credits, keep them accurate and only include work you can stand behind.

Sharing your portfolio with agencies

Read the agency's submission instructions before sending anything. If it asks for a form, specific photos or particular details, use that process. Your portfolio link can accompany a submission where it's allowed, but don't substitute it for something the agency has asked you to provide.

Test the published page. Open it on your phone and in a browser where you're not signed in to the builder. Check that the photos appear, the text is readable and the contact route works. If you've protected any pages with a password, decide whether those belong in the version you're sending.

Can someone find your photos and stats without hunting through the site? Put those near the start, with contact details easy to reach.

Keep the message itself brief. Say who you are, include the information requested and share the portfolio link. Use the published page address, not an editing or preview address.

How we checked

We took every price, limit and feature from each company's own pages, collected on October 29, 2026. We checked the Wix and Carrd pages again on November 9, 2026. Heya's details come from its pricing page and docs, checked on October 30, 2026. The facts come from wix.com/plans, wix.com, squarespace.com/pricing, squarespace.com/websites, format.com/pricing-portfolio, carrd.com/docs/pro/plans, carrd.com/pro, portfolio.adobe.com, heya.page/pricing and heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

What should a model portfolio include?

Include a focused selection of current photos, your stats, your location and a contact route. Add your agency's details if that's where inquiries should go. Choose images that show your face and full-length appearance, alongside work relevant to the jobs you're seeking. Follow any separate submission requirements an agency gives you.

How many photos should a modeling portfolio have?

There's no fixed count you need to hit here. Keep enough photos to show your current look and the work you want, then remove repeats and anything you wouldn't want judged on. If an agency specifies a photo count for submissions, follow that instruction rather than sending your entire collection.

Do I need a website as a model?

You don't need to build a website before following an agency's submission process. A website gives you a page to share with photos, stats and contact details together, but it doesn't replace requested materials. Start with a single page if that's all you need; separate collections can wait until you have work to put in them.

How do I make a modeling portfolio for free?

Wix has a Free plan, Carrd has a free Basic experience, and Heya Free has no time limit or credit card requirement. Choose an option, add your selected photos, stats and contact details, then check the published page before sharing it. Heya requires Google sign-in to publish; Adobe Portfolio is included if you already have a Creative Cloud subscription.

Related guides: Models, Photography portfolio, UGC portfolio and Media kit.

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