2026 small business comparison
A small business site needs your services, hours, area, photos and a way to call or book. Heya, which we make, has 36 templates for local and professional businesses, from plumbers and salons to restaurants and accountants, and publishes free at name.heya.bio with 3 sites and 5 pages each, no credit card.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 26, 2026.
What the free plan gives a business, whether you can take payments, and what your own domain costs.
| Builder | Free plan | Free address | Ads or branding on free | Take payments | Own domain from |
|---|---|---|---|---|---|
| Wix | $0, 500 MB storage | siteprefix.wixsite.com/siteaddress | Top banner ad | From Core, $29/mo yearly | Light, $17/mo yearly |
| Google Sites | $0 with a Google account | sites.google.com | Not stated | Not stated | $0, connect up to 5 you own |
| Square Online | $0 on Square Free | Square subdomain | Not stated | Yes, card processing fees apply | Not stated |
| WordPress.com | $0, 1 GB storage | yoursite.wordpress.com | WordPress.com ads | Not stated | Personal, $4/mo yearly |
| Carrd | $0, 3 one-page sites | name.carrd.co | Made with Carrd | Payment forms on Pro Standard, $19/yr | Pro Standard, $19/yr |
| Squarespace | No, 14-day trial | N/A | N/A | Every plan, 2% fee on Basic | Basic, $19/mo yearly |
| Heya | $0, 3 sites, 5 pages each | name.heya.bio | Small Made with Heya badge | Buttons link to your checkout | Pro Standard, $6/mo |
Swipe the table sideways to see every column.
Prices are in US dollars and billed yearly unless noted. The Wix price was last confirmed on October 23, 2026. Square's paid plans are $49 and $149 a month per location.
Wix's free plan doesn't ask for a credit card. You get 500 MB storage and 1 GB bandwidth at siteprefix.wixsite.com/siteaddress, with a Wix banner ad at the top. Light is $17 a month billed yearly and adds a custom domain. Payments, basic eCommerce and scheduling start on Core at $29 a month.
Google Sites is free if you have a Google account. You can connect up to 5 domains you already own per site at no cost, as long as your site is public. It also works with Google Docs, Sheets, Slides, calendars and maps.
Square includes online store features on every plan, starting with Square Free at $0 a month. You get a website builder, SEO tools, pickup, local delivery and shipping, and you pay card processing fees on each sale. Paid plans are Square Plus at $49 a month and Square Premium at $149 a month, per location.
WordPress.com has a free plan that never expires. It gives you 1 GB of storage and unlimited pages and posts at yoursite.wordpress.com, and it puts ads on your site. Personal costs $4 a month billed yearly, removes the ads and includes a free domain for the first year.
Carrd gives you 3 one-page sites on its free plan at name.carrd.co, with Made with Carrd branding. If you move to Pro Standard for $19 a year, you get up to 10 sites, custom domains, contact and payment forms, and embeds from Stripe, PayPal and Gumroad.
Squarespace doesn't have a free plan, just a 14-day trial. Basic is $19 a month billed yearly or $25 month to month, with a 2% fee on online products, services and donations. Core at $29 a month billed yearly drops that fee to 0%. Card rates start at 2.9% + $0.30.
Heya is ours. You get 3 free sites at name.heya.bio with 5 pages each, a small Made with Heya badge and no credit card needed. Pick from 68 templates (36 for local businesses like plumbers, restaurants and dentists), embed Google Maps or Calendly, and start building without an account. Pro Lite is $3 a month.
Start with your business name, what you do and the area you serve right in the first screen. Put a phone number or a booking button near the top too. Below that, include your opening hours, prices or a list of services, along with a few real photos of your work. It also helps to add reviews or a short line of proof, plus an address and a map if customers come to you.
Heya's business templates already have these sections built in, so you don't have to set them up yourself. For the map and bookings, you can use Heya's Google Maps and Calendly embeds.
Start from a template for your trade: plumber, restaurant, hair salon or accountant.
If you want to sell online, Square Online works on Square's free plan and just charges card processing fees. Wix starts payments on Core at $29 a month billed yearly. Squarespace includes payments on every plan, though Basic takes a 2% cut.
When you're ready for your own domain, Google Sites connects one for free. Otherwise you'll pay: Carrd starts at $19 a year, WordPress.com is $4 a month billed yearly, Heya Pro Standard is $6 a month and Wix is $17 a month billed yearly. Then there are the ads. Both Wix and WordPress.com put ads on free sites. Heya's free plan only shows a small badge, and you can remove it with Pro Lite for $3 a month.
We checked each builder on October 26, 2026 from a US connection, so prices are in US dollars. Wix shows its prices only after the page runs in a browser, so we kept the Wix price we confirmed on October 23, 2026. The facts come from wix.com/plans, Google Sites Help, Square's online store plans, wordpress.com/pricing, carrd.co/pro, squarespace.com/pricing.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
For a site that brings in calls and bookings, a free plan with a template for your trade is enough. Heya has 36 business templates and publishes for free, while Google Sites lets you connect your own domain at no cost. If you need to sell online, Square Online and Wix (with payments starting on Core at $29 a month) both have checkout built in.
Yes, as long as an address like name.heya.bio or sites.google.com works for you. If you already own a domain, Google Sites will connect it for free, so you only pay your registrar. Most other website builders make you pay for a plan to use a custom domain.
For payments, forms, or bookings, Heya sites use an outside tool. You can add a button that links out to your existing payment or booking page. Or you can embed Calendly on your site so people can book right on the page.
Not to get started. A free address works fine on a QR code, your Google Business Profile and social bios. That said, a domain like yourbusiness.com is easier for people to remember and say out loud. On Heya, Pro Standard at $6 a month connects 1 domain you own.
Build without an account, then sign in with Google to publish on name.heya.bio. 3 sites, up to 5 pages each, no credit card.