Media kit guide for 2026: what to include and how to share it

A media kit is a short introduction to you as a creator, put together for brands that might want to work with you. It shows what you make, who your audience is and what a partnership could involve. You can share it as a web page or a PDF, with a clear way to contact you.

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Heya is made by the team that wrote this guide, so read its row with that in mind. Prices come from each company's own pages, checked between October 29 and November 9, 2026.

The short answer

Creator business tools Beacons suits creators who want a place for their media kit alongside digital products and affiliate links.
Designed PDF Canva suits creators who want to lay out a media kit and export it as a PDF.
Standalone website Carrd suits creators who want a published site, with paid options for removing branding and using a custom domain.
Phone-friendly building Heya suits creators who want to build a small media kit website without code, including entirely on a phone.

How to make a media kit

Write your introductionSay what you create, who it's for and what kinds of brand work you're interested in. Keep it in your own voice.
Gather your audience detailsCollect current audience figures from your platforms and note when you checked them. Include audience information you can support rather than guesses.
Choose your workPick examples that show what you'd offer a brand. If you haven't done paid partnerships, use your own published work and label it clearly.
Describe your offerSet out the content or services a brand can ask you for. If you're including rates, say what each price covers.
Build the kitChoose a web page or PDF and add your introduction, audience details, work examples and contact information. Check how it reads on a phone.
Check and sendTest every link and make sure your contact details are right. Send the kit with a short pitch that says why you're contacting that brand and what you'd like to make.

Places to build and host a media kit

Compare Beacons, Canva, Carrd and Heya below by format, free options, paid plans and custom domain support.

Builder	Free plan	Paid from	Custom domain	Best for
Beacons	$0 plan, free forever	$8.33/mo billed annually ($10 monthly)	Free custom domain on Creator	Creator media kits, stores and links
Canva	Canva Free, US$0	Pro plan, billed monthly or yearly	Not stated	Designing graphics, PDFs and print pieces
Carrd	Free Basic plan	$9/year (Pro Lite, 3 sites)	Pro Standard ($19/year) and Pro Plus	One-page sites and landing pages
Heya	Free: 3 sites, 5 pages each, yourname.heya.bio	$3/mo (Pro Lite)	Pro Standard (1) or Pro Plus (up to 10)	Small sites built and edited on a phone

Swipe the table sideways to see every column.

Not stated means the company's own pages we checked don't give that detail.

Each option up close

Beacons

Free; Creator $8.33 a month billed annually

Beacons can host a media kit and product pages, and its $0 per month Free plan includes selling unlimited digital products and creating affiliate links. The Creator plan includes a free custom domain and costs $10/month, or $8.33/month when billed annually at $100. Watch the sales commission if you're also selling: Free and Creator charge 9% on all sales, while Creator Plus and Creator Max charge 0%.

Better at: Creator media kits, stores and links.
Watch out: A 9% commission applies to sales on Free and Creator.

Canva

Free; Pro and Business are paid plans

Canva's Free plan costs US$0 per year for one person and includes a drag-and-drop editor, 1,000+ design types and 1.6M+ templates. It supports PDF, JPG, PNG and print-ready CMYK exports, so you can make a PDF version of your kit. The Free plan has 1 Brand Kit limited to 3 colors and 5GB of cloud storage.

Better at: Designing graphics, PDFs and print pieces.
Watch out: The free plan has 1 Brand Kit and 5GB of storage.

Carrd

Free; Pro Lite $9, Pro Standard $19, Pro Plus $49 a year

Carrd has a free Basic experience, and its Pro plans include premium starting point templates, custom user-built templates and publishing without the "Made with Carrd" branding. Pro Lite costs $9 / year for up to 3 sites but doesn't include custom domains; Pro Standard costs $19 / year for up to 10 sites and supports domains you own with full SSL through Let's Encrypt. There's also a free 7-day Pro trial with no payment or credit card required.

Better at: One-page sites and landing pages.
Watch out: Pro Lite does not include custom domains.

Heya

Free; Pro Lite $3, Pro Standard $6, Pro Plus $15 a month

Heya is a no-code builder for one-page and small sites that can be built and edited entirely on a phone; you can start without an account, with drafts saved in your browser until you publish. Its Free plan costs $0 a month with no time limit or credit card and includes up to 3 sites with up to 5 pages each, images, text, buttons and embeds, plus a small "Made with Heya" badge. Publishing requires Google sign-in, the only sign-in option; Pro Lite costs $3 a month and removes the badge without a custom domain, while Pro Standard costs $6 a month and includes 1 custom domain per account.

Better at: Small sites built and edited on a phone.
Watch out: Free sites show a small "Made with Heya" badge.

What goes in a media kit

Start with your name, what you make and the audience you make it for. Add your platform names and contact details. A brand shouldn't have to search for the account you're pitching from.

Include current audience figures and any audience details you can verify. Put a date beside the figures. If you include engagement data, name the platform and explain what the figure measures rather than leaving a percentage on its own.

Then show your work. Choose examples that match the kind of partnership you're asking for, with a short description of your part in each. No paid work yet? That's fine. Use your own content, but don't present it as a brand commission.

Finish with the work you're available for and how to enquire. Rates can go here or in a separate rate card (keep that separate file up to date too).

Writing your rate card

A rate card sets out what you charge for the work you're offering. It can sit inside your media kit or be a separate document you share when a brand asks about a project.

Start with the deliverable. Name the content format, where it'll appear and what's included in the price. If you're offering a package, spell out its contents rather than giving it a name and leaving the brand to guess.

Be clear about revisions, usage rights and exclusivity. State what your quoted price includes and what needs a separate conversation. Don't leave those details implied.

What if you haven't settled on prices? Leave the rate card out for now and invite the brand to send a brief. You can still describe the work you're available for. And if you use a starting price, label it as a starting price, not a fixed quote for any project.

A web page or a PDF

Choose the format you want to maintain. A web page gives you a published place to send a brand; a PDF gives you a file to attach or share. Neither needs to be your only version.

With a web page, send the kit's link in your pitch. Check the published page on your phone, open the work examples and try the contact option. Make sure you're sharing the public page, not an editing screen.

For a PDF, export the finished design and open the exported file before sending it. Check the text and links there, not just in the editor. Canva supports PDF export.

Want both? Use the same facts in each and check both when your figures change. On Heya, put the kit's content on the page itself. If you also want a PDF download, host the PDF elsewhere and link to it from a button.

How we checked

We took every price, limit and feature from each company's own pages, collected on October 29, 2026. We checked the Carrd pages again on November 9, 2026. Heya's details come from its pricing page and docs, checked on October 30, 2026. The facts come from beacons.ai/i/pricing, beacons.ai, canva.com/pricing, carrd.com/docs/pro/plans, carrd.com/pro, heya.page/pricing and heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

What is a media kit?

A media kit introduces your work to a potential brand partner. It's a web page or document with information about you, your audience, examples of your content and a way to get in touch. It can include rates, but it doesn't have to. Keep the claims tied to work and figures you can show.

What should a media kit include?

Include a short introduction, your platforms, current audience details, selected work and contact information. Say what kinds of partnerships you're available for. If you're pitching for the first time, use your own published content as examples and identify it as such. You don't need to imply you've had clients when you haven't.

What is a rate card?

A rate card is a list of the work you offer and what you charge for it. Each price should say what's included, including the deliverable and any agreed usage or revisions. You can include it in your media kit, send it separately or quote after you've seen the brand's brief.

Should a media kit be a PDF or a web page?

Either works as a format for presenting your information. Choose a PDF if you want a file to send, or a web page if you want to share a published link. You can keep both, but check that their figures and offers match. Follow any format request the brand gives you.

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