Press kit guide for 2026: what to include and how to share it

A press kit is a collection of facts, background, photos and contact details that a journalist can use when covering you, your book or your business. It can be a PDF, a web page or a page with links to downloadable files. Start with what you're announcing, who you are and where to get the materials.

Heya is made by the team that wrote this guide, so read its row with that in mind. Prices come from each company's own pages, checked between October 29 and November 9, 2026.

The short answer

How to make a press kit

  1. Choose the focusDecide what the kit covers: you, your book, your brand or a particular announcement. Write a short introduction that makes that clear.
  2. Write the factsPut together your bio or company background, the announcement details and any relevant product or publication information. Check names, dates and claims against your source material.
  3. Gather the imagesChoose the photos, logos or cover images you want to share. Add captions, credits and any usage restrictions beside the files.
  4. Choose a formatUse a PDF for a self-contained document, a website for an online home, or both. Keep the core facts consistent across them.
  5. Add downloads and contact detailsGive files clear names and make the press contact easy to find. If your chosen tool doesn't hold the downloadable files, host them elsewhere and link to them.
  6. Check and shareOpen the kit and every download while signed out, then check the page or document on a phone. Include the kit link in your pitch, alongside the story you're offering.

Tools for building a press kit

Compare Canva, Wix, Carrd, Heya and Squarespace by format, price, domain options and how you'll share your press materials.

Builder Free plan Paid from Custom domain Best for
Canva Canva Free, US$0 Pro plan, billed monthly or yearly Not stated Designing graphics, PDFs and print pieces
Wix $0 Free plan, no credit card $17/mo (Light), yearly price Connect one on Premium plans; 1 year free domain voucher on most Big template library and business tools
Carrd Free Basic plan $9/year (Pro Lite, 3 sites) Pro Standard ($19/year) and Pro Plus One-page sites and landing pages
Heya Free: 3 sites, 5 pages each, yourname.heya.bio $3/mo (Pro Lite) Pro Standard (1) or Pro Plus (up to 10) Small sites built and edited on a phone
Squarespace 14-day free trial, no credit card $19/mo (Basic) Free custom domain on Basic and Core (terms apply) Polished designer templates

Swipe the table sideways to see every column.

Not stated means the company's own pages we checked don't give that detail.

Each option up close

Canva

Free; Pro and Business are paid plans

Canva is an option for laying out a document: its Free plan costs US$0 per year for one person and includes a drag-and-drop editor, 1,000+ design types and 1.6M+ templates. You can export designs as PDF, JPG, PNG and print-ready CMYK. Watch the Free plan's limits: 1 Brand Kit with 3 colors only, plus 5GB of cloud storage.

Better at
Designing graphics, PDFs and print pieces.
Watch out
The free plan has 1 Brand Kit and 5GB of storage.

Wix

Free; Light $17, Core $29, Business $39 a month (yearly)

Wix offers over 2000 business-ready website templates that you can customize manually or with AI, and a Free plan for $0 with no credit card required. Its cheapest paid plan, Light, is $17 per month and includes 2 GB of storage space and 2 site collaborators; Wix displays USD prices for yearly subscriptions paid in full at purchase. Premium plans let you connect your own domain and remove Wix branding.

Better at
Big template library and business tools.
Watch out
Listed prices are for yearly plans paid up front.

Carrd

Free; Pro Lite $9, Pro Standard $19, Pro Plus $49 a year

Carrd offers a free Basic experience, while Pro plans include premium starting point templates and custom user-built templates. Pro Lite costs $9 / year for up to 3 sites without "Made with Carrd" branding, but it doesn't include custom domains; Pro Standard costs $19 / year for up to 10 sites and supports domains you own with full SSL support via Let's Encrypt. There's a free 7-day Pro trial with no payment or credit card required.

Better at
One-page sites and landing pages.
Watch out
Pro Lite does not include custom domains.

Heya

Free; Pro Lite $3, Pro Standard $6, Pro Plus $15 a month

Heya is a no-code builder for one-page and small sites that can be built and edited fully on a phone; you can start without an account, with drafts saved in your browser until publishing, when Google sign-in is required. Free costs $0 with no time limit or credit card and includes up to 3 sites with up to 5 pages per site and a small "Made with Heya" badge; Pro Standard costs $6 a month for up to 5 sites, up to 20 pages per site, no badge and 1 custom domain per account. Its pages hold images, text, buttons and embeds, while PDFs and ZIP files belong on a service such as Google Drive or Dropbox, linked from a button.

Better at
Small sites built and edited on a phone.
Watch out
Free sites show a small "Made with Heya" badge.

Squarespace

Basic $19, Core $29, Plus $49, Advanced $99 a month

Squarespace lets you design, edit and publish with Fluid Engine drag-and-drop tools without requiring HTML, CSS or JavaScript, starting from Blueprint AI or a designer website template. Its free trial lasts 14 days, requires no credit card and lets you design a full site before choosing a plan to connect a custom domain and go live. Basic costs $19 per month, Core costs $29 per month, Plus costs $49 per month and Advanced costs $99 per month.

Better at
Polished designer templates.
Watch out
You pick a paid plan to connect a custom domain and go live.

What goes in a press kit

Start with a short description of who you are and what you're putting forward for coverage. Name the book, product, business or project. If there's an announcement, give its date and the facts a journalist would need to describe it without guessing.

Add a bio for the person being interviewed or a short company background. Keep the wording factual. Include the names and roles of anyone quoted, and don't leave a claim in the kit that you can't support.

For the visual materials, include what fits:

  • A headshot or team photo, with names and credits.
  • A logo, book cover or product image.
  • Captions and any restrictions on using the images.

Who should a journalist contact? Put that person's name and email where they're easy to find, not just inside a download. Add relevant interview availability or a press contact's role if there's someone handling requests for you.

A one sheet or a full press kit

A one sheet is a short overview meant to fit on a single page. It can introduce an author, a founder, a book or a brand, with the main facts, an image and contact details. Keep it focused.

A full press kit gives you room for separate materials: a longer bio, announcement details, images, captions and downloadable files. You don't have to put all of that into the main document or make someone scroll past it before reaching your contact details.

Which do you need? Start with the material you have. If a short overview covers it, make the one sheet and link to the images separately. If you have background and assets that need their own space, use a fuller kit.

And you can use both. Put the one sheet inside the kit as a download (with the same facts and contact details), rather than treating it as a separate version of your story.

Sharing files with journalists

Share a direct link to the kit in your pitch. Say what it contains, but keep the pitch about the story you're offering. Don't make the kit do all the talking.

Give downloadable files names that identify the person, brand or project and the contents. Put image credits and captions beside the download, or include them in a clearly named file. If there are usage restrictions, state them there too.

Check access before sending. Open the link while signed out and try each download, including any files stored in Google Drive or Dropbox, rather than assuming that a link you can open is available to someone else.

But what happens when you change a detail? Update the web page and any downloadable document that repeats it. Remove outdated files from the shared location. If you're using a site alongside a PDF, check both before sending the link again (including the contact email).

How we checked

We took every price, limit and feature from each company's own pages, collected on October 29, 2026. We checked the Wix and Carrd pages again on November 9, 2026. Heya's details come from its pricing page and docs, checked on October 30, 2026. The facts come from canva.com/pricing, wix.com/plans, wix.com, carrd.com/docs/pro/plans, carrd.com/pro, squarespace.com/pricing, squarespace.com/websites, heya.page/pricing and heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

What is a press kit?

A press kit brings together the material you want journalists to have when they cover you or your work. That includes a clear description, background, relevant facts, images and a press contact. It can be a document, a website or a page that links to separate downloads. There's no required format.

What is a one sheet?

A one sheet is a single-page introduction to a person, book, product or business. Use it for the main description, selected facts, an image and contact details. It's shorter than a full press kit, and it can sit inside one as a download. You don't need to squeeze every background detail onto it.

What should be in a press kit?

Include a short introduction, a bio or company background, the facts about what you're announcing, relevant images and contact details. Add captions, credits and any image usage restrictions. For a book, include the cover and publication details; for a product, include the information needed to identify and describe it accurately.

Should a press kit be a PDF or a website?

Use a PDF if you want a self-contained document someone can download. Use a website if you want a page you can update and link to in pitches. Both can work together: the page can introduce the subject and offer a PDF alongside image downloads. Choose the format you'll keep current.

Try Heya free

Pick one of 68 templates or a blank page, edit it on your phone or laptop, and publish on Heya's Free plan for $0, with no time limit and no credit card.