Wix vs Squarespace in 2026: Which website builder should you pick?

Pick Wix if you want a $0 Free plan, over 2000 templates, or paid plans starting at $17 per month billed yearly. Pick Squarespace if you want selling functionality on its $19 per month Basic plan after a 14-day free trial. This comparison covers prices, trials, templates, and when a simpler builder like Heya fits.

Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 28, 2026.

The short answer

Wix vs Squarespace vs Heya side by side

Here is how Wix, Squarespace, and Heya compare on free plans, starting prices, custom domains, templates, and selling tools.

Compared Wix Squarespace Heya
Free plan or trial $0 Free plan, no card required 14-day free trial, no card required $0 Free plan, up to 3 sites
Cheapest paid plan $17/month (Light, billed yearly) Not stated (Basic is $19/month) $3/mo (Pro Lite)
Next tier up $29/month (Core, billed yearly) $29/month (Core) $6/mo (Pro Standard)
Higher tiers $39/mo Business; $159/mo Business Elite $49/mo Plus; $99/mo Advanced $15/mo (Pro Plus)
Custom domain On Premium plans; 1 year free on annual plans Required to go live; free on Basic plan On Pro Standard ($6/mo, 1 per account) and Pro Plus (up to 10 per account)
Platform branding Removed with a Premium plan Not stated Badge on Free; removed on $3/mo Pro Lite
Templates Over 2000 customizable templates Designer templates and Blueprint AI 68 templates (12 designs + 56 use-specific)
Online store and selling Starts on Core ($29/mo billed yearly) Included on all plans (from $19/mo Basic) Link a button to your checkout or store page
Blogging and scheduling Built-in blogging and online scheduling Blogs with paywalls and Acuity Scheduling Link to your blog; embeds Calendly for bookings

Swipe the table sideways to see every column.

"Not stated" means the provided product facts do not specify this detail; Wix displayed USD prices are for yearly subscriptions paid in full at purchase.

How each website builder stacks up

Wix

Free; paid from $17/month (billed yearly)

Wix has a $0 Free plan with web hosting, a drag-and-drop editor, and over 2000 templates. Paid plans billed yearly start at $17 per month for Light and $29 per month for Core, with blogs, scheduling, events, courses, and a CRM built in.

Better at
A $0 free plan, over 2000 templates, and a $17 per month entry paid plan.
Watch out
Basic eCommerce requires the $29/month Core plan (paid yearly in full at purchase).

Squarespace

14-day free trial; paid from $19/month

Squarespace starts with a 14-day free trial, then requires a paid plan to go live. Plans start at $19 per month for Basic and $29 per month for Core, and all plans include Fluid Engine drag-and-drop editing, selling tools, blogs, portfolios, and Acuity Scheduling options.

Better at
Selling on every plan from $19/month, plus unlimited contributors on the $29/month Core plan.
Watch out
No permanent free plan; you must pay after the 14-day trial to publish live.

Heya

Free; Pro Lite $3/mo; Pro Standard $6/mo

Our no-code builder, Heya, is for one-page and small sites. You get 68 templates, 10 block types, phone editing, and a browser editor that needs no account to start. Free is $0 for up to 3 sites, Pro Lite is $3 a month without our badge, and Pro Standard is $6 a month for up to 5 sites, up to 20 pages per site, no badge, and 1 custom domain per account.

Better at
Costs $0, $3 a month on Pro Lite, or $6 a month on Pro Standard with 1 custom domain per account, works on a phone, and includes 68 templates on every plan.
Watch out
Free sites show a small badge and allow up to 5 pages per site; connecting a custom domain you own requires Pro Standard at $6 a month.

Who should pick Wix vs Squarespace

Pick Wix if you want to start a site for $0 on a free Wix domain with no credit card required. It's also the clear pick if you want over 2000 customizable business templates, or built-in tools for online courses, event tickets and RSVPs, a unified messaging inbox, and a CRM.

Pick Squarespace if you're fine paying after a 14-day free trial and want to sell right away on the $19 per month Basic plan. Its $29 per month Core plan gives you unlimited contributors and a free year of Google Workspace email, and Squarespace also fits if you want paywalled blogs, memberships, invoicing for proposals and contracts, or Acuity Scheduling.

Price, free plans, and ecommerce costs compared

Wix has a $0 Free plan with no credit card required, while Squarespace gives you a 14-day free trial and needs a paid plan to go live. Wix's USD prices are for yearly subscriptions paid in full, starting at $17 per month for Light (2 GB storage, 2 collaborators, and a free domain for 1 year). Squarespace Basic starts at $19 per month with a free custom domain, 2 contributors, and selling tools (2% transaction fee, card rates from 2.9% + $0.30).

Both have a $29 per month Core plan. Wix's Core ($29 per month billed yearly) adds basic eCommerce, 50 GB storage, and 5 collaborators, while Squarespace's drops the store transaction fee and adds unlimited contributors. Higher tiers are Wix Business ($39 per month) and Business Elite ($159 per month), or Squarespace Plus ($49 per month) and Advanced ($99 per month).

Ease of use, templates, and AI tools

Both Wix and Squarespace are no-code builders with drag-and-drop editors, AI tools, and 24/7 support on every plan. Wix gives you over 2000 customizable business templates, AI help for writing blog posts, AI email marketing, an SEO assistant, and 24/7 customer care.

Squarespace uses its Fluid Engine editor (no HTML, CSS, or JavaScript needed), designer templates, Blueprint AI site generation, and 24/7 Help Center support with free webinars. Squarespace limits AI use by plan: you get 10 one-time AI credits on Basic, 20 AI credits per month on Core, 40 AI credits per month on Plus, and 120 AI credits per month on Advanced.

When you do not need Wix or Squarespace

Wix and Squarespace start at $17 to $19 per month on paid plans. If you only need a one-page site or up to 5 pages on a free subdomain, you might not need to pay those monthly rates.

We built Heya for one-page and small sites, with 68 templates and 10 block types. You can start in your browser without an account, edit on your phone, and publish for $0 at yourname.heya.bio. You can also pay $3 a month on Pro Lite for up to 3 sites, 20 pages per site, and no badge, or $6 a month on Pro Standard for up to 5 sites, 20 pages per site, no badge, and 1 custom domain per account. Stick with Wix or Squarespace if you need a store, a blog, contact forms, analytics, or AI generation.

How we checked

We compared Wix, Squarespace, and Heya side by side using verified product facts covering free plans, pricing, custom domain terms, templates, and built-in selling and marketing features. The facts come from squarespace.com/pricing, squarespace.com/websites, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

Is Wix or Squarespace cheaper?

Wix is cheaper to start because it has a $0 Free plan, and its Light plan costs $17 per month billed yearly. Squarespace requires choosing a paid plan after its 14-day free trial and starts at $19 per month on Basic. At the next tier, Wix Core and Squarespace Core are both $29 per month.

Does Squarespace have a free plan like Wix?

No, Squarespace doesn't have a permanent free plan, just a 14-day free trial that requires a paid plan to go live. Wix has a $0 Free plan for publishing on a Wix domain with branding. For small sites, our Heya Free plan ($0) also lets you publish up to 3 sites at yourname.heya.bio.

Which is better for ecommerce: Wix or Squarespace?

Squarespace lets you start selling for less per month since its $19 per month Basic plan includes selling tools with a 2% online store transaction fee. Wix requires at least the $29 per month Core plan (billed yearly) for basic eCommerce. At $29 per month, Squarespace's Core plan charges no online store transaction fees and includes automated taxes and shipping.

Do Wix and Squarespace include a free custom domain?

Yes, both include a free domain on paid plans, with conditions. Wix gives you a 1-year free domain voucher for a new domain when you buy an annual Premium plan. Squarespace is an ICANN accredited registrar and includes a free custom domain starting on its $19 per month Basic plan.

How many templates do Wix, Squarespace, and Heya have?

Wix has over 2000 customizable business-ready templates, while Squarespace has designer templates and its Blueprint AI generator without stating an exact count. Heya has 68 templates: 12 general designs and 56 for specific uses like plumbers, photographers, restaurants, and weddings.

When should I use Heya instead of Wix or Squarespace?

Use Heya when you only need a one-page or small site, want to pay $0 (or $3 a month on Pro Lite to remove the badge, or $6 a month on Pro Standard to include 1 custom domain per account), or want an HTML ZIP export on Pro Plus at $15 a month. On Heya, you can also embed a Calendly scheduling page and link buttons or links blocks to an external store, blog, or Google Form.

Try Heya free

If you only need a simple one-page or small site, try Heya in your browser with no account required and publish up to 3 sites for $0 on Heya Free.