Pick Wix if you want over 2000 templates and built-in eCommerce starting at $29 per month billed yearly, or Webflow if you want custom CMS sites from $25/mo billed yearly. For a simple site of up to 20 pages, Heya Pro Standard costs $6 a month. This guide compares pricing, free plans, domains, templates, and selling features.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 29, 2026.
The short answer
Here is how Webflow, Wix, and Heya compare across free tiers, pricing, custom domains, templates, and business tools.
| Compared | Webflow | Wix | Heya |
|---|---|---|---|
| Free plan | Starter plan: 2 static pages, 1 GB bandwidth, webflow.io domain | $0 Free plan with Wix domain and hosting | $0 Free: up to 3 sites, 5 pages/site, yourname.heya.bio |
| Cheapest paid plan | Basic: $15/mo billed yearly per site | Light: $17/mo billed yearly | Pro Lite: $3/mo |
| Cheapest custom domain plan | Basic: $15/mo billed yearly per site | Light: $17/mo billed yearly (free domain for 1 year) | Pro Standard: $6/mo (1 domain per account) |
| Remove platform branding | Not stated | Included on Premium plans (from $17/mo billed yearly) | Included from Pro Lite ($3/mo) |
| Templates | Not stated | Over 2000 business-ready templates | 68 templates (12 designs plus 56 use-specific) or blank |
| eCommerce and payments | Not stated | From Core plan ($29/mo billed yearly): products, services, memberships | Link a button to your checkout or store page |
| CMS and blogging | Limited CMS on Free; full CMS on Premium ($25/mo billed yearly) | Built-in blog builder with AI tools | Link to your blog or newsletter from a links block |
| Forms and bookings | 50 form submissions on Free; unlimited on Basic ($15/mo billed yearly) | Forms, unified inbox, and native scheduling on Core ($29/mo billed yearly) | Calendly embeds; link a button to a Google Form or Tally form |
| Analytics | Analyze add-on from $9/mo based on sessions | Built-in website, sales, traffic, and booking analytics | Built-in SEO settings, sitemap.xml, and robots.txt |
Swipe the table sideways to see every column.
"Not stated" means the platform's provided pricing and feature facts do not specify that detail.
Webflow has a free Starter plan on a webflow.io domain with 2 static pages and 1 GB bandwidth. Basic costs $15/mo billed yearly per site for a custom domain and 300 static pages, and Premium is $25/mo billed yearly with full CMS.
Wix offers a $0 Free plan with hosting and over 2000 templates. Paid plans billed yearly have a 14-day money-back guarantee, starting at $17 per month for Light and $29 per month for Core, which adds Basic eCommerce, payments, and scheduling.
Heya is our no-code builder for one-page and small sites. Heya Free is $0 for up to 3 sites with up to 5 pages at yourname.heya.bio, Pro Lite is $3 a month, and Pro Standard is $6 a month.
Wix is built for businesses that want one platform to sell products, services, memberships, online courses, or event tickets without plugins. Its Core plan costs $29 per month billed yearly and comes with Basic eCommerce, payment acceptance, and appointment scheduling, plus a built-in CRM, unified inbox, email marketing, and an Owner App so you can manage your business from a phone.
Webflow is for users who separate static sites from CMS-driven sites and want technical capabilities like code components, well-known files, and selectable bandwidth tiers from 50 GB to 2.5 TB on its $25/mo billed yearly Premium plan. It also fits larger teams and marketers with add-ons for session-based analytics ($9/mo), localization ($9/mo to $29/mo), and A/B testing ($299/mo), alongside a $2,500/mo Team plan with an annual contract and custom Enterprise plans.
Both Webflow and Wix give you free plans, with no credit card required on Wix and no time limit on Webflow. Webflow's Starter plan puts you on a webflow.io domain with 2 static pages, 1 GB bandwidth, a limited CMS, and 50 form submissions, while Wix Free gives you a free Wix domain, hosting, and thousands of templates.
Connecting a custom domain on Webflow takes the Basic plan at $15/mo billed yearly per site, bumping you to 300 static pages and unlimited form submissions. Wix starts custom domains and removes branding on its Light plan at $17 per month billed yearly, and most Premium plans include a 1-year free domain voucher for a new domain. For Webflow's full CMS, you'll pay $25/mo billed yearly on Premium, while Wix's Core plan costs $29 per month billed yearly.
Wix gives you an intuitive drag-and-drop editor, no-code design features, and over 2000 business-ready templates you can edit by hand or with AI. You also get AI creation tools across its plans, AI tools in the blog builder, AI-powered email marketing, and 24/7 customer care.
Webflow takes a different route, including Webflow AI, an MCP server, and Webflow Cloud app hosting right from its free Starter plan. If your team wants automated conversion testing, Webflow sells an Optimize add-on at $299/mo based on page views with AI Optimize, A/B testing, and personalization, and its $2,500/mo Team plan adds AEO agents and publishing workflows.
If you're making a one-page site or a small site up to 20 pages without a blog, store, or contact forms, Webflow and Wix both cost more and pack more in than you'll use. With Heya, you can start in your browser without an account using 68 templates and 10 block types, edit everything on your phone, embed YouTube, Spotify, Calendly, or Google Maps, and publish for free at yourname.heya.bio.
Removing the "Made with Heya" badge costs $3 a month on Pro Lite for up to 3 sites, while Pro Standard is $6 a month for 5 sites and 1 custom domain. For bookings, forms, or payments, you can embed a Calendly scheduling page or link a button to a Google Form, Tally form, or your checkout page.
We compared Webflow, Wix, and Heya using each platform's published plan prices, free tier limits, domain rules, and included features as of the date checked. Every number and feature claim comes directly from those verified product specifications. The facts come from webflow.com/pricing, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
Webflow is slightly cheaper at $15/mo billed yearly on its Basic plan, compared to $17 per month billed yearly on Wix's Light plan. Wix does include a voucher for 1 year of a free new domain with an initial annual Premium plan purchase. If your site is 20 pages or fewer, Heya Pro Standard includes 1 custom domain per account for $6 a month.
Webflow's free Starter plan can be used for as long as you like, and includes a limited Webflow CMS, 2 static pages, 1 GB bandwidth, and 50 form submissions on a Webflow.io domain. Wix Free is $0 with no credit card required and gives you web hosting, a drag and drop editor, and thousands of templates on a free Wix domain. For small sites, Heya Free ($0 with no time limit and no credit card) gives you up to 3 sites with up to 5 pages each at yourname.heya.bio, with 68 templates.
Wix is better for eCommerce and online bookings, with product, service, and membership sales plus appointment scheduling starting on its Core plan at $29 per month billed yearly. It also includes sales and booking analytics, event ticketing, and online courses. On Heya, you can embed a Calendly scheduling page and link a button to your checkout or store page.
Wix includes website analytics, traffic analysis, sales tracking, and booking analytics right in the platform. Webflow sells analytics separately as its Analyze add-on starting at $9/mo based on sessions to track page views, sessions, visitors, and click data.
Webflow paid Workspace plans let you export a ZIP of static HTML, CSS, JS, and images (excluding CMS, Ecommerce, and working forms), while Wix sites must be hosted on Wix's servers and cannot be exported. On Heya, the Pro Plus plan ($15 a month) lets you download your site as a ZIP file with an index.html per page, styles, fonts, and images.
Use Heya when you want a one-page or small site of up to 20 pages, want to start building in your browser or on your phone without making an account first, and want 68 ready-made templates. Heya Pro Lite removes the Heya badge for $3 a month, and Pro Standard adds 1 custom domain per account for $6 a month.
More from Heya: Is Webflow free?, Is Wix free?, Webflow alternatives, Wix alternatives and Guides.
If you only need a one-page or small site, start building on Heya for $0 in your browser with no account or credit card required.