What is Linktree and how does it work?

How Linktree works

When you see a Linktree link in someone's bio, you're opening a page of links rather than going straight to their website or store. From there, you choose the link you want.

That's the setup. The social profile points to Linktree, and the Linktree page points to the destinations the person has put there, so you have another page to go through before reaching a particular destination.

For the person whose bio it is, the choice is between linking directly to a destination and linking to a page that offers several destinations. For you as a visitor, there's nothing to sign up for to understand the idea: open the page, pick a link.

What Linktree costs

Linktree has Free, Starter, Pro and Premium plans. There are also team plans called Growth and Scale.

For paid pricing, US third-party trackers listed these prices in November 2026:

• Starter: $9 a month or $7 a month paid yearly.
• Pro: $17 or $14.
• Premium: $35 or $30.

The Pro and Premium figures follow the same order: monthly pricing first, then the monthly price when paid yearly. These are third-party listings, not prices quoted directly from Linktree.

What do you get by moving up? Pro removes Linktree branding and has 0% fees on sales. Pro and Premium also have a 7-day free trial.

A custom domain is a separate consideration. No Linktree plan lists one, including the paid plans. If you want your bio link to use a domain you own, keep that requirement in mind when comparing the alternatives below.

Beacons Free includes 50 email sends a month and charges a 9% fee on store sales. Its Creator plan includes 500 email sends and a 9% seller fee, except on invoices. The free custom domain on Creator is for the first year, not an ongoing free-domain offer.

Squarespace Bio Sites are free link in bio pages hosted at biosites.com. You can have up to 10 Bio Sites per account.

Carrd, at carrd.co, builds one-page sites. Basic is free, while Pro Lite costs $9 a year and includes 3 sites. Pro Lite doesn't include a custom domain, forms or widgets.

Don't skip those plan details. Carrd's paid entry plan, for example, still doesn't include a custom domain, while Beacons attaches its first-year domain offer to Creator.

What Heya offers instead

Heya, at heya.page, is the no-code website builder publishing this guide. You sign in with Google to publish, and you can use it for a bio destination with separate pages rather than keeping everything on a single page.

Heya Free costs $0, with no credit card and no time limit. It includes 3 sites, up to 5 pages per site, all 68 templates and a free yourname.heya.bio address with HTTPS. There's a small Made with Heya badge.

The paid plans change the limits and a few other details:

• Pro Lite is $3 a month. You get 3 sites with up to 20 pages per site, the badge is removed, and links are no longer marked nofollow.
• Pro Standard is $6 a month, with 5 sites and 1 custom domain per account with HTTPS.
• Pro Plus is $15 a month. It includes 25 sites, up to 10 custom domains, and the option to download your site as a ZIP of HTML files.

Heya doesn't sell domains. You bring one from a registrar (custom domains start on Pro Standard).

For page building, the limits are 40 sections per page and 60 blocks per section. There are 10 block types and 6 embed types: YouTube, Vimeo, Spotify, SoundCloud, Calendly, Google Maps. Images can be up to 20 MB.

You can also set a title of up to 120 characters, a description of up to 300 characters, a favicon and a share image.

But Heya doesn't have a built-in store, checkout or form builder. You link a button to your checkout or store page, use a Google Form or a Tally form, and use the Calendly embed for bookings.

Related guides: Is Linktree worth it?, Bio Sites vs Linktree, Free Linktree alternatives and Best link in bio tools.

More from Heya: All guides, Templates and Pricing.