Is Linktree worth paying for in 2026?

Who still uses Linktree?

Linktree says it has 70M+ users. It was founded in Melbourne in 2016, and it's still an option for creators and small businesses that want a link in bio page.

That user count doesn't tell you whether it's the right place for your links, though. What do you want someone to find after they tap your bio? If the answer is a list of places to go, you're shopping for something different from a small business that wants several pages under its own domain.

Start there. For a creator, the decision might come down to branding or selling through the page. For a small business, it might be about whether the page can become part of a larger site. Those are different jobs, even if both start with the same link in a social profile.

What the paid plans change

Linktree has Free, Starter, Pro and Premium plans, plus team plans called Growth and Scale.

The concrete reasons to look at Pro are removing Linktree branding and getting 0% fees on sales. If you're comparing paid plans, keep those features attached to Pro rather than assuming that any paid subscription gets you both.

Pro and Premium have a 7-day free trial. You can try either before committing, but decide what you're testing first: whether you want the branding removed, whether you're going to sell through the page, or whether you need something beyond a link list.

Don't pay on name alone. Linktree's user count isn't a feature you'll use, and a higher plan name isn't a reason to upgrade. Pick the feature you need, then look at the plan that includes it.

Heya's rows cover its Free plan and Pro Standard plan. The custom domain allowance on Pro Standard is per account.

A custom domain is a separate decision from removing a badge. If you want your own domain in the address bar, put that on your requirements list before choosing a plan, rather than treating it as something you'll sort out after building the page.

Other link pages to consider

Beacons Free costs $0 and includes unlimited links, up to 5 Link in Bio pages and 50 email sends a month. Store sales carry a 9% fee. If selling is part of your plan, read that alongside Linktree Pro's 0% sales fee rather than comparing subscriptions alone.

Squarespace Bio Sites are free link in bio pages at biosites.com, with up to 10 Bio Sites per account. It's another option to put on the list if you're looking for a free bio page.

And Heya, the builder publishing this guide, is an option if you want to build a site as well as a link page. It's a no-code website builder at heya.page, and you sign in with Google to publish.

When you need more than links

Heya Free costs $0, with no credit card and no time limit. It includes 3 sites, up to 5 pages per site and all 68 templates, with a free yourname.heya.bio address, HTTPS and a small Made with Heya badge.

That's the part to look at if your page needs room beyond buttons. You can use a link page and separate pages within the same site, rather than putting everything on the bio page.

Heya Pro Lite is $3 a month and includes 3 sites, up to 20 pages per site, no badge and links that are no longer marked nofollow. Pro Standard is $6 a month, with 5 sites and 1 custom domain per account with HTTPS. You bring the domain from a registrar; Heya doesn't sell domains.

Need a site download? Heya Pro Plus is $15 a month, with 25 sites, up to 10 custom domains and the option to download your site as a ZIP of HTML files.

There's a trade-off here. Heya has no built-in store, checkout or form builder. You link a button to your checkout or store page, use a Google Form or a Tally form, and use the Calendly embed for bookings.

For page settings, Heya includes an SEO title of up to 120 characters, a description of up to 300 characters, a favicon and a share image. Those are worth looking at alongside the page itself (not just the template) when you're choosing where to build.

Related guides: What is Linktree?, Linktree pricing, Free Linktree alternatives and Bio Sites vs Linktree.

More from Heya: All guides, Templates and Pricing.