Best website builders for spas and massage therapists in 2026: Square Appointments ($0/mo), Heya ($0 or $3/mo), Fresha ($19.95/mo), GlossGenius ($288/yr), Vagaro, Booksy, Wix and Squarespace

The short answer

Best free booking site Square Appointments Free costs $0 per month per location for solo professionals and includes an online booking site, appointment reminders and unlimited staff calendars.
Best simple service menu Heya Free costs $0 and Pro Lite costs $3 a month. It has 68 templates, embeds a Calendly scheduling page, and links buttons to your booking or checkout page.
Best for HIPAA and waivers GlossGenius starts at $24 per month billed annually ($28 per month monthly) and includes a Booking Website, Forms & Waivers, HIPAA Compliance, Memberships and Packages.
Best for SOAP notes Vagaro costs $30.00 per month regularly for one location and one person ($23.99 per month for the first 6 months) and includes SOAP notes, a booking widget and MySite.
Best full custom website Wix (from $17 per month billed yearly, plus a $0 Free plan) and Squarespace (from $19 per month) combine custom domains, full multi-page design and online scheduling.

Spa and massage therapist website builders compared

This table compares starting prices, free plans, booking tools, clinical forms and payment rates across eight platforms.

Platform	Free plan or trial	Starting paid price	Booking and website	Forms, waivers or SOAP notes	Card processing rates
Heya	Free ($0, up to 3 sites)	$3/mo (Pro Lite)	Website builder + Calendly embed	Link to a Google Form or Tally form	Link to your checkout page
Square Appointments	Free ($0/month for solos); 30-day trial on paid	$49/month per location (Plus)	Online booking site included	Not stated	2.6% + 15c in person (Free); 3.3% + 30c online
Fresha	7-day free trial, no card required	$19.95/month (Independent)	Free booking links; Smart Website $15.95/month	Consultation forms included	2.29% + $0.20 in person; 2.79% + $0.20 online
GlossGenius	Free trial, no card required	$24/month billed annually ($28/month)	Booking Website and builder included	Forms & Waivers and HIPAA Compliance	2.4% + $0.15 tap/dip/swipe; 2.9% + $0.30 invoice
Vagaro	Free trial for new users	$30.00/month ($23.99/month first 6 months)	MySite, booking widget and marketplace	SOAP notes and Forms included	Not stated
Booksy	14-day free trial, no card required	$29.99/month + tax	24/7 online booking and marketplace listing	Custom forms and liability waivers	2.49% + $0.10 reader; 2.69% + $0.30 mobile
Wix	Free plan ($0); 14-day money-back on paid	$17/month billed yearly (Light)	2000+ templates and online scheduling tools	Built-in site forms and CRM	Not stated
Squarespace	14-day free trial, no card required	$19/month (Basic)	Templates plus Acuity Scheduling	Not stated	From 2.9% + $0.30 (Basic and Core)

Swipe the table sideways to see every column.

"Not stated" means the provided product facts do not specify that detail.

Detailed breakdown of each spa and massage website builder

Heya

Free ($0); Pro Lite $3/mo; Pro Standard $6/mo

Heya is our no-code builder with 68 templates (or a blank page). Heya Free is $0 for up to 3 sites (5 pages each) at yourname.heya.bio, Pro Lite is $3 a month, and Pro Standard ($6 a month) includes up to 5 sites and 1 custom domain per account. You can embed a Calendly scheduling page or link a button to the booking page you already use.

Better at: Solo therapists who already have a booking link and want a cheap, simple page.
Watch out: Connecting a custom domain requires Pro Standard ($6 a month), and Free sites show a small "Made with Heya" badge.

GlossGenius

Free trial; from $24/month billed annually ($28/month)

GlossGenius starts at $28 per month ($24 per month billed annually) on Standard, with Gold at $56 per month and Platinum at $168 per month. It includes a booking website, HIPAA compliance, forms, waivers, and resource management. Processing is 2.4% + $0.15 in person and 2.9% + $0.30 for online invoicing.

Better at: Spas and therapists needing HIPAA compliance, waivers, memberships and resource management.
Watch out: No permanent free plan; additional locations cost the plan price at a 15% discount.

Vagaro

Free trial; $30.00/month ($23.99/month first 6 months) for solo

Vagaro for One Location and Just Me costs $30.00 per month regularly, or $23.99 per month for the first 6 months, with a free trial. Every plan includes SOAP notes, resource management, a booking widget, 1,000 free emails monthly, and a free Marketplace listing. Business features also include Forms and MySite.

Better at: Massage therapists who want built-in SOAP notes, packages and marketplace discovery.
Watch out: Free card reader requires 12 months on Vagaro Merchant Services or a $150 early cancellation fee.

Booksy

14-day free trial; $29.99/month + tax (+$20/month per extra user)

Booksy is $29.99 per month plus tax after a 14 day free trial, plus $20 per month per extra team member. Every plan includes 24/7 online booking, custom forms, liability waivers, no-show protection, and 2,000 free SMS marketing messages monthly. Reader transactions cost 2.49% + $0.10.

Better at: Practitioners who want liability waivers, no-show protection and 2,000 monthly marketing texts.
Watch out: Each additional staff member adds $20/month, and optional Booksy Boost takes 30% of a first visit.

Fresha

7-day free trial; $19.95/month (Independent) or $14.95/member/month (Team)

Fresha's Independent plan costs $19.95 per month for one-person businesses, while the Team plan is $14.95 per team member monthly. You get calendar scheduling, consultation forms, point of sale, an online product store, and free direct booking links. The Smart Website add-on costs an extra $15.95 monthly.

Better at: Solo therapists or teams wanting consultation forms, packages and optional payment processing.
Watch out: Smart Website costs $15.95/month extra, and new marketplace clients have a 20% one-time fee.

Square Appointments

Free ($0/month for solos); Plus $49/month; Premium $149/month per location

Square Free costs $0 per month per location for solo pros and includes a booking site, reminders, and 2.6% + 15 cents in-person processing. Square Plus ($49 per month per location) adds a waitlist and no-show fees, while Square Premium ($149 per month per location) adds treatment room resource management.

Better at: Solo therapists wanting a $0/month booking site and payment system, or salons scaling to Plus.
Watch out: No-show fees and waitlists require Plus ($49/month); resource management requires Premium ($149/month).

Wix

Free ($0); paid from $17/month (Light) or $29/month (Core) billed yearly

Wix has a $0 Free plan and over 2000 templates, plus yearly plans at $17 per month (Light), $29 per month (Core), $39 per month (Business), and $159 per month (Business Elite). Annual plans remove branding and include a first-year domain voucher, scheduling tools, memberships, forms, and SEO.

Better at: Spas wanting full design control over a multi-page website with built-in scheduling and SEO.
Watch out: Removing Wix branding requires a paid plan, and basic eCommerce starts on Core at $29/month.

Squarespace

14-day free trial; from $19/month (Basic) to $99/month (Advanced)

Squarespace starts with a 14-day free trial, then costs $19 per month (Basic) to $99 per month (Advanced), with up to 36% off annually. Basic includes a custom domain, templates, and SEO, while Acuity Scheduling handles bookings and payments. Card rates start at 2.9% + $0.30 on Basic and Core.

Better at: Spas focused on polished visual branding that want custom domains, Acuity Scheduling and retail.
Watch out: No permanent free plan after the 14-day trial; Basic charges a 2% online store transaction fee.

What a spa or massage therapist website needs first: services, prices and a booking link

When someone looks up a massage therapist or day spa, they want your treatment menu, session lengths, prices, location, and a way to book. You can put all of that on one clean page using one of the 68 templates on Heya. Use heading and text blocks for your menu, buttons or links blocks for your booking link, and an embed block for a Calendly scheduling page and Google Maps.

If you want a free built-in booking calendar right away, Square Appointments Free ($0 per month per location) gives solo practitioners an online booking site and appointment reminders. And if you already use Fresha, Vagaro, Booksy, or GlossGenius, you can either stick with their booking pages or put a Heya site in front as a readable menu that links straight to your booking page.

When a dedicated spa booking platform is worth paying for

A simple builder like Heya embeds a Calendly scheduling page and links buttons to your existing booking, form, or checkout pages. Once your practice needs clinical notes, room scheduling, or automated no-show protection, a dedicated spa platform earns its monthly cost.

Vagaro ($30.00 per month regularly for one person, or $23.99 per month for the first 6 months) includes SOAP notes, forms, and resource management. GlossGenius (from $24 per month billed annually, or $28 per month monthly) gives you forms, waivers, HIPAA compliance, and resource management. Booksy ($29.99 per month plus tax) has custom forms, waivers, and no-show protection, while Fresha ($19.95 per month on Independent) includes consultation forms and Square Appointments adds no-show fees on Plus ($49 per month per location).

Free vs paid options: comparing monthly costs and transaction fees

Only three options have a $0 ongoing plan: Heya Free ($0 for up to 3 sites at yourname.heya.bio), Wix Free ($0 with Wix branding), and Square Appointments Free ($0 per month per location for solo pros). Heya Pro Lite is $3 a month for up to 20 pages per site and no badge, while Pro Standard is $6 a month for up to 5 sites and 1 custom domain per account.

On other website builders, custom domains start at $17 per month billed yearly on Wix Light and $19 per month on Squarespace Basic. Solo spa software runs from $19.95 per month on Fresha Independent to $30.00 per month regularly on Vagaro, plus in-person card fees from 2.29% + $0.20 on Fresha to 2.6% + 15 cents on Square Free.

How to set up a spa or massage therapist page on Heya

You can start building on Heya in your browser without an account, even on your phone. Pick from the 68 templates (or start from a blank page), then adjust the look with 42 fonts, 14 theme presets, and a 5-color palette. Use heading and text blocks to list massage modalities with durations and prices, and upload studio photos (up to 20 MB per image and 200 files per site).

Add a buttons block (up to 6 buttons) or links block (up to 50 links) pointing to your Vagaro, Fresha, GlossGenius, Booksy, or Square booking page, or embed Calendly and Google Maps. Add your contact details, set your page titles and description, and sign in with Google to publish for $0 at yourname.heya.bio.

Open the spas and massage therapists template in the editor or see what it includes.

How we checked

We compared each platform using its published pricing, booking features, clinical form tools, and payment processing fees as of the date checked. The facts come from biz.booksy.com/pricing, fresha.com/pricing, glossgenius.com/pricing, squareup.com/us/en/appointments/pricing, squarespace.com/pricing, squarespace.com/websites, vagaro.com/pro/pricing, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

What is the best free website builder for a solo massage therapist?

Square Appointments Free ($0 per month per location) is the best free option if you need a built-in online booking site, appointment reminders, and card processing. If you just need a service and price page with a Calendly embed, our Heya Free plan costs $0 for up to 3 sites at yourname.heya.bio. Wix also has a $0 Free plan on a Wix domain.

Which spa website builders include SOAP notes, intake forms, or HIPAA compliance?

Vagaro includes SOAP notes on every plan and offers forms as a business feature, starting at $30.00 per month regularly ($23.99 per month for the first 6 months) for one person. GlossGenius (from $24 per month billed annually, or $28 per month monthly) includes HIPAA compliance, forms, and waivers. Booksy ($29.99 per month plus tax) and Fresha ($19.95 per month on Independent) include forms, while on Heya you can link a button to a Google Form or Tally form.

Can I use Heya with my existing Fresha, Vagaro, Booksy, or Square booking link?

Yes. On Heya, you can use buttons blocks (up to 6 buttons) or links blocks (up to 50 links) to link out to the booking or checkout page you already use. If you schedule with Calendly, Heya's embed block lets you put a Calendly page and Google Maps right on your site.

Do Fresha and Booksy charge commissions on new massage clients?

Fresha doesn't charge for bookings through your own website, Instagram, or Facebook links, or for returning marketplace clients, but it takes a 20% one-time commission ($6 minimum) on brand new clients from the Fresha marketplace. Booksy charges no new-client commissions unless you turn on Booksy Boost, which takes a one-time 30% fee (up to $100) on a Boost client's first visit.

How much does it cost to get a custom domain for a spa website?

You can get a free custom domain voucher for 1 year on Wix with an annual Premium plan starting at $17 per month billed yearly (Light), or a free custom domain on Squarespace's Basic plan at $19 per month. On Heya, the Pro Standard plan costs $6 a month, includes up to 5 sites, and lets you connect 1 custom domain you own per account.

Which platform is best for a multi-room spa with several massage therapists?

GlossGenius (Gold at $48 per month billed annually for up to 9 staff, or Platinum at $148 per month billed annually for 10+ staff) and Vagaro both include calendar and resource management for treatment rooms and equipment. Square Appointments adds multi-staff booking on Plus ($49 per month per location) and resource management on Premium ($149 per month per location).

Best website builders for spas and massage therapists in 2026