Leadpages pricing depends on the plan you choose and whether you pay monthly or annually. Pro starts the range, Business raises the page and site limits, and Grow and Optimize add testing tools. There's a trial on every plan. If you only need a landing page, Carrd is worth comparing before you commit.
Heya is made by the team that wrote this guide, so read its row with that in mind. Prices come from each company's own pages, checked on November 9, 2026.
The short answer
Every Leadpages plan in US dollars, billed monthly. Paying annually saves 20%.
| Plan | Price a month | Pages | Custom domains | What it adds |
|---|---|---|---|---|
| Leadpages Pro | $29 | 25 | 1 | 1 site, 5 GB storage and 1 blog |
| Leadpages Business | $49 | 50 | 2 | 2 sites, 10 GB storage and 2 blogs |
| Leadpages Grow | $99 | Unlimited | 4 | Unlimited traffic, manual A/B testing and personalization |
| Leadpages Optimize | $199 | Unlimited | 6 | AI traffic routing, click and scroll heatmaps and multivariate testing |
| Leadpages Enterprise | Custom | Not stated | Not stated | SSO and dedicated support |
Swipe the table sideways to see every column.
Every Leadpages plan has a 7-day trial and includes SSL, custom domains, the AI editor and removal of Leadpages branding. Checked on November 9, 2026.
Compare Leadpages, Unbounce, Instapage, Carrd and Heya side by side, paying attention to the billing period, domain allowance and page limits.
| Builder | Free plan | Paid from | Custom domain | Best for |
|---|---|---|---|---|
| Leadpages | 7-day trial on every plan | $29/mo (Pro, billed monthly) | 1 on Pro, up to 6 on Optimize | Lead capture pages for marketers |
| Unbounce | 14-day free trial | $29/mo billed monthly, $22 billed yearly (Starter) | 1 root domain on Starter | Landing pages for ad campaigns |
| Instapage | 14-day free trial | $99/mo, or $79 billed annually (Create) | Not stated | High-traffic ad landing pages |
| Carrd | Free Basic plan | $9/year (Pro Lite, 3 sites) | Pro Standard ($19/year) and Pro Plus | One-page sites and landing pages |
| Heya | Free: 3 sites, 5 pages each, yourname.heya.bio | $3/mo (Pro Lite) | Pro Standard (1) or Pro Plus (up to 10) | Small sites built and edited on a phone |
Swipe the table sideways to see every column.
Not stated means the company's own pages we checked don't give that detail.
Leadpages includes the AI editor, SSL, custom domains and removal of its branding on every plan. Watch the plan level for testing: manual A/B testing starts with Grow, while AI traffic routing, click and scroll heatmaps and multivariate testing come with Optimize.
Unbounce includes templates, free hosting, customer support, unlimited conversions and unlimited subdomains on every plan. Starter allows 5 pages and up to 500 visitors, while Build moves to unlimited pages and up to 20k visitors.
Instapage includes unlimited pages, conversions and contacts on every plan, with A/B testing on Optimize. Its visitor allowances still apply: Create covers up to 15,000 unique monthly visitors, and Optimize offers 30,000 or 50,000.
Carrd has a free Basic plan, with more sites and features on its Pro plans. Carrd Pro Lite removes branding but is aimed at people who don't need custom domains or business features such as forms and widgets; Carrd Pro Standard adds those.
Heya is a no-code builder for one-page and small sites, with 68 templates and full building and editing on a phone. You can start without an account and keep drafts in your browser until you publish; publishing requires Google sign-in, its only sign-in option.
Leadpages Pro costs $29 a month and includes 25 pages, 1 custom domain with SSL, 1 site, 5 GB storage and 1 blog. Business costs $49 a month, raising those limits to 50 pages, 2 custom domains, 2 sites, 10 GB storage and 2 blogs.
Need testing? Grow costs $99 a month and adds unlimited pages, unlimited traffic, 4 custom domains, manual A/B testing and personalization.
Optimize costs $199 a month and adds 6 custom domains, AI traffic routing, click and scroll heatmaps and multivariate testing. Enterprise has custom pricing, with SSO and dedicated support.
Those prices are billed monthly. Paying annually saves 20%, with payment taken once a year, and every plan includes SSL, custom domains, the AI editor and removal of Leadpages branding.
Every plan has a 7-day trial. Start by checking your page and domain needs, then check whether you'll use the testing tools before choosing a higher plan.
Unbounce Starter costs $29 a month billed monthly or $22 a month billed yearly. It includes 5 pages, up to 500 visitors, 1 user and 1 root domain. That matches Leadpages Pro's monthly price, but not its page allowance.
Unbounce Build costs $99 a month billed monthly or $74 a month billed yearly, with unlimited pages and up to 20k visitors. Experiment costs $149 a month billed monthly or $112 a month billed yearly; Optimize costs $249 a month billed monthly or $187 a month billed yearly. Unbounce says yearly billing saves 25%. Agency pricing starts at $349.
Instapage Create costs $99 a month billed monthly or $79 a month billed annually, for up to 15,000 unique monthly visitors. Optimize costs $199 a month billed monthly or $159 a month billed annually, with 30,000 or 50,000 unique monthly visitors and A/B testing.
Both offer a 14-day free trial. Instapage's annual saving is up to 20%. Compare the visitor allowance alongside the price.
Carrd has a free Basic plan. Carrd Pro Lite costs $9 a year for 3 sites and removes branding, but Carrd Pro Standard is the plan to compare if you want a custom domain with SSL, forms and widgets from Stripe, PayPal, Gumroad and Typeform: it costs $19 a year for 10 sites.
Carrd Pro Plus costs $49 a year for 25 sites, adding custom forms, advanced settings and an unminified source download. There's a 7-day free Pro trial (no payment or credit card required).
Heya Free costs $0 a month with no time limit or credit card, allowing up to 3 sites with up to 5 pages each and a small "Made with Heya" badge. Pro Lite costs $3 a month, removes the badge and allows up to 20 pages per site across up to 3 sites.
Heya Pro Standard costs $6 a month for up to 5 sites and 1 custom domain per account. Pro Plus costs $15 a month for up to 25 sites, up to 10 custom domains per account and an HTML ZIP download. Both allow up to 20 pages per site without the badge.
We took every price, limit and feature from each company's own pages, checked on November 9, 2026. Heya's details come from its pricing page and docs, checked on October 30, 2026. The facts come from leadpages.com/pricing, unbounce.com/pricing, instapage.com/plans, carrd.com/docs/pro/plans, carrd.com/pro, heya.page/pricing and heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
Leadpages costs $29 a month for Pro, $49 a month for Business, $99 a month for Grow or $199 a month for Optimize, billed monthly. Annual payment saves 20% and is billed once a year. Enterprise has custom pricing. Every plan includes a 7-day trial.
Yes. Carrd has a free Basic plan, and Heya Free costs $0 a month with no time limit or credit card required. Heya Free includes up to 3 sites with up to 5 pages per site, published on a Heya address with a small "Made with Heya" badge.
On monthly billing, Unbounce Starter and Leadpages Pro both cost $29 a month. Unbounce Starter is $22 a month with yearly billing; Leadpages offers 20% off for annual payment. But check the limits: Unbounce Starter includes 5 pages and up to 500 visitors, while Leadpages Pro includes 25 pages.
Not necessarily. For a single page, compare Carrd and Heya before paying for a plan with testing tools. Carrd Pro Standard includes forms and payment widgets. A Heya button can send visitors to a Google Form or Tally form for sign-ups, a Calendly booking page, or your own shop, ticketing or payment page.
Related guides: Free landing page builders, Landing page templates, Make a landing page and Landing page examples.
Pick one of 68 templates or a blank page, edit it on your phone or laptop, and publish on Heya's Free plan for $0, with no time limit and no credit card.