Homepage vs landing page
The difference between a homepage and a landing page is focus: a homepage introduces your whole site and links to every section, while a landing page asks visitors to take one action, usually from a single ad or campaign. Heya, the builder behind this guide, lets you build both for $0, with 3 sites and up to 5 pages each.
Heya is ours. Every other number comes from the sources listed under How we checked, as of November 10, 2026.
What changes on the page
Look at what someone can do after they arrive. Can they browse your services, read about the business, find contact details, head somewhere else? Or does the page keep bringing them back to the offer they clicked?
That difference shapes the page:
| Question | Homepage | Landing page |
|---|---|---|
| Goal | Introduce the business and help visitors find the right part of the site | Present a specific offer and ask visitors to act |
| Navigation | Links to the site's main sections | Limited navigation that keeps attention on the offer |
| Where visitors come from | Direct visits, search, links mentioning the business | Ads, campaign emails, links promoting a specific offer |
| Calls to action | Different options for different visitor needs | A primary action, which can appear throughout the page |
| Tools | A website builder such as Heya | A builder such as Heya, Unbounce or Leadpages |
Swipe the table sideways to see every column.
A landing page doesn't need to be short. Give the offer enough room, but keep the page about that offer.
When to use your homepage
Use your homepage when you're introducing the business rather than promoting a particular offer. A link from your business name or a general mention of your company belongs here.
Think about someone who's heard of you but hasn't decided what they need. They might want to see your services, learn who's behind the business, or find a way to contact you, and your homepage can give them those choices without asking them to commit yet.
Let them look around.
For a campaign about the business as a whole, the homepage can also be the right destination. The check is whether it carries through on what your message says. If your message invites people to explore your services, a homepage with clear service links fits.
But if the message promotes a particular offer, don't assume visitors will find it somewhere in the site. That calls for a more focused page.
When to use a landing page
Use a landing page when the campaign has a specific next step: booking a consultation, requesting information, buying the promoted product. The page should pick up where the ad or email left off.
What did you ask people to click for?
Put that offer where they can see it, explain what they're getting, and make the next step clear. If the campaign is about booking a consultation, keep the page about that consultation rather than asking visitors to browse all your services before they find the booking link.
You can repeat the same call to action farther down the page. It's still the same request, not a new choice.
Keep details that help someone decide, even if that makes the page longer. Remove detours that don't belong to the offer. Your full company story can stay elsewhere (you don't have to fit the whole business onto this page).
Choose the destination before building
Start with the campaign message and the action you want someone to take. Then decide where the link should go.
For a broad introduction, check your homepage. Does it show what the business does and give visitors clear places to go? For a specific promotion, check whether there's a page devoted to that offer, with a next step that matches the campaign.
Don't pick by appearance.
A page can have very little text and still offer several competing choices. A longer page can stay focused on the same offer from top to bottom, with details and a call to action that all belong together.
And you can use both page types on the same site. Keep the homepage for people exploring the business, and send campaign traffic to the relevant landing page. You don't need to turn your homepage into a temporary promotion whenever a campaign changes.
Pick a tool that fits the next step
Before choosing a builder, decide what happens when someone clicks the main button. Will they go to checkout, send information, book a time? Check that part before working on the design.
Heya, our no-code website builder, can make both homepages and landing pages. Heya Free costs $0, with no credit card and no time limit. It includes 3 sites, up to 5 pages per site, all 68 templates, and a free yourname.heya.bio address with HTTPS. There's a small Made with Heya badge, and you sign in with Google to publish.
Heya doesn't have a built-in store, checkout or form builder. Link a button to your checkout or store page, or to a Google Form or a Tally form. For bookings, use the Calendly embed.
If you want to use your own domain, Heya Pro Standard is $6 a month and includes 5 sites and 1 custom domain per account with HTTPS. Bring the domain from a registrar; Heya doesn't sell domains.
Unbounce and Leadpages are other options for landing pages. Unbounce Starter is $29 a month, or $22 a month billed yearly, with a 14-day free trial. Leadpages plans start at $29 a month (Pro), with 20% off on yearly billing and a 7-day trial. Pro includes 25 pages and 1 custom domain with SSL; testing and optimization plans start at $99 a month.
Prefer to hire someone? Fiverr's price guides put landing page development at $80 to $250 and a small business website at $400 to $1,200.
How we checked
We checked every number on this page on November 10, 2026. The facts come from unbounce.com/pricing, leadpages.com/pricing, Clutch web design pricing, BLS Occupational Outlook, heya.page/pricing and heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
FAQ
Can a homepage be used as a landing page?
Yes, if it matches the campaign's message and gives visitors the next step you're asking for. If visitors need to search through the site to find the promoted offer, use a dedicated page instead.
Does a landing page need its own domain?
No, a separate domain isn't part of what makes it a landing page. Its job comes from the offer and the action it asks visitors to take, not from having a different address.
Should a landing page have navigation?
Keep navigation limited when the page is meant to support a specific offer. Leave out links that send visitors into unrelated parts of the site, while keeping the information they need to make a decision.
Can I build both page types with Heya?
Yes. Heya Free includes 3 sites with up to 5 pages per site, so you can have a homepage and a separate campaign page within the same site.
Related guides: Landing page cost, Free landing page builders, What is a one-page website? and Landing page examples.
More from Heya: All guides, Templates and Pricing.
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