What a landing page should cost in 2026
You should pay $80 to $250 for a landing page from a Fiverr freelancer, per Fiverr's price guide, or $19 a year to $29 a month to build it yourself on Carrd, Leadpages or Unbounce (as of November 2026). Heya, the builder behind this guide, is $0 for 3 sites, and Pro Standard adds a custom domain for $6 a month.
Heya is ours, so read its row with that in mind. Every other number comes from the sources listed under How we checked, as of November 10, 2026.
Hiring a freelancer
Fiverr's price guide puts landing page development at $80 to $250. That's the range to use when you're looking at freelancer quotes for a landing page, rather than a full small business website, which Fiverr puts at $400 to $1,200.
Keep those projects separate. If you're asking for a landing page, describe that page in your request and ask the freelancer to spell out what's included in the quote. Do you want someone to build the page, or are you planning to build it yourself?
That choice comes before picking a builder. A freelancer quote is for development work; the DIY options below are tools you'll use to make the page yourself.
Unbounce and Leadpages monthly plans
Unbounce Starter is $29 a month, or $22 a month billed yearly. There's a 14-day free trial.
The other Unbounce plans are Build at $99 or $74, Experiment at $149 or $112, and Optimize at $249 or $187. Those are the monthly and yearly-billed monthly prices, respectively. Keep the billing choice attached to the price when you're comparing plans, rather than treating the yearly-billed figure as a month-to-month offer.
Leadpages starts with Pro at $29 a month, with 20% off on yearly billing and a 7-day trial. Pro includes 25 pages and 1 custom domain with SSL, while its testing and optimization plans start at $99 a month.
And that's a separate budget decision: do you need a page to publish, or are you also shopping for testing and optimization? For Leadpages, don't use the Pro starting price as the price of its testing plans.
Carrd for a one-page site
Carrd builds one-page sites. Basic is free, and its paid plans use annual pricing.
Pro Lite is $9 a year and includes 3 sites, but there's no custom domain, no forms or widgets. If your landing page needs those features, look at Pro Standard rather than choosing Lite on price alone.
Pro Standard is $19 a year. It includes 10 sites, custom domains with SSL, forms, and widgets for Stripe, PayPal, Gumroad and Typeform.
Pro Plus is $49 a year for 25 sites, with site downloads as HTML, CSS and JavaScript, advanced forms, redirects and password protection. Those are the features to compare against Standard before moving up.
Try it first. Carrd offers a 7-day Pro trial with no card, and its terms say purchases are generally non-refundable.
Building with Heya
Heya, the builder publishing this guide, is a no-code website builder. You sign in with Google to publish.
Heya Free costs $0 with no credit card and no time limit. It includes 3 sites with up to 5 pages per site, all 68 templates, and a free yourname.heya.bio address with HTTPS. Your site has a small Made with Heya badge.
That's a place to start if you're happy using the included address. Heya doesn't sell domains, so you'll need to bring yours from a registrar if you want a custom address (custom domains start on Pro Standard).
Heya Pro Lite is $3 a month. It includes 3 sites with up to 20 pages per site, removes the badge, and stops marking links nofollow.
Heya Pro Standard is $6 a month. It includes 5 sites and 1 custom domain per account with HTTPS.
Heya Pro Plus is $15 a month. It includes 25 sites, up to 10 custom domains, and the option to download your site as a ZIP of HTML files.
Check the page tools, too. Heya allows 40 sections per page and 60 blocks per section, with 10 block types and images up to 20 MB. Its 6 embed types are YouTube, Vimeo, Spotify, SoundCloud, Calendly, Google Maps. SEO settings include a title of up to 120 characters, a description of up to 300 characters, a favicon and a share image.
There's no built-in store, checkout or form builder. Link a button to your checkout or store page, use a Google Form or a Tally form for responses, and use the Calendly embed for bookings.
Compare the options
Here's the side-by-side view. Keep an eye on the billing period: Carrd's price here is annual, while the monthly builders also have their own plan and billing choices.
| Option | Price | What's included |
|---|---|---|
| Fiverr freelancer | $80 to $250 | Landing page development |
| Unbounce Starter | $29 a month, or $22 a month billed yearly | Not stated |
| Leadpages Pro | $29 a month | 25 pages and 1 custom domain with SSL |
| Carrd Pro Standard | $19 a year | 10 sites, custom domains with SSL, forms, widgets for Stripe, PayPal, Gumroad and Typeform |
| Heya Free | $0 | 3 sites, up to 5 pages per site, all 68 templates, yourname.heya.bio address with HTTPS, small Made with Heya badge |
| Heya Pro Standard | $6 a month | 5 sites and 1 custom domain per account with HTTPS |
Swipe the table sideways to see every column.
Not stated means the company's own pages don't list it.
How we checked
We checked every number on this page on November 10, 2026. The facts come from Clutch web design pricing, BLS Occupational Outlook, unbounce.com/pricing, leadpages.com/pricing, carrd.co/pro, carrd.co/docs/pro/plans, heya.page/pricing and heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
FAQ
How much should I budget for a freelancer?
Fiverr's price guide puts landing page development at $80 to $250. Ask for a quote for your landing page rather than using its $400 to $1,200 small business website range.
Can I publish a landing page for free?
Carrd Basic is free. Heya Free costs $0 with no credit card and no time limit, and includes 3 sites with up to 5 pages per site.
Which plans let me use a custom domain?
Carrd Pro Standard includes custom domains with SSL, and Leadpages Pro includes 1 custom domain with SSL. Heya Pro Standard is $6 a month and includes 1 custom domain per account with HTTPS; you bring the domain from a registrar.
Can I use Heya to take payments or collect leads?
Heya has no built-in store, checkout or form builder. You can link a button to your checkout or store page, link to a Google Form or a Tally form, and use the Calendly embed for bookings.
Related guides: Homepage vs landing page, Free landing page builders, Make a landing page and Website design cost.
More from Heya: All guides, Templates and Pricing.
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