The best website builders for personal trainers are Wix (paid from $17 per month) and Squarespace (from $19 per month) for full studio sites, Kajabi (from $143 per month, billed annually) for selling courses, Square Appointments ($0 per month for solo pros) for pure booking, and Heya ($0 or from $3 a month) for simple one-page sites with a Calendly embed. This page compares pricing, booking tools, and program sales across 7 builders.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 28, 2026.
The short answer
This table compares the seven builders on free plans, starting paid prices, custom domains, session booking, and selling fitness programs or memberships.
| Builder | Free plan or trial | Cheapest paid plan | Custom domain | Session booking | Sell programs or memberships |
|---|---|---|---|---|---|
| Heya | Free plan ($0, up to 5 pages) | $3/mo (Pro Lite) | 1 per account on Pro Standard ($6/mo) | Calendly embed | Link a button to your checkout or store page |
| Wix | Free plan ($0) | $17 per month (paid yearly) | Included on paid plans (free 1 yr) | Built-in online scheduling | Courses, memberships, and eCommerce |
| Squarespace | 14-day free trial (no card) | $19 per month (Basic) | Free custom domain on Basic | Acuity Scheduling offered | Memberships, digital content, store |
| Square Appointments | Free plan ($0/month, solo pros) | $49 per month per location (Plus) | Not stated | Built-in online booking site | Not stated |
| Kajabi | 14-day free trial | $143 per month (billed annually) | Included on Basic plan | Coaching product built in | Courses, coaching, memberships, community |
| Stan | 14-day free trial | Not stated | Not stated | Bookings within a link-in-bio | Courses and digital products (0% fee) |
| Carrd | Free Basic; 7-day Pro trial | $9 / year (Pro Lite) | From $19 / year (Pro Standard) | Third-party code/widget embeds | Stripe, PayPal, Gumroad embeds ($19/yr+) |
Swipe the table sideways to see every column.
Not stated means the product's provided pricing and feature facts do not state that detail.
Heya is our no-code builder for one-page and small sites. You can build on your phone, embed Calendly, YouTube, Vimeo, and Google Maps, and start at $0, or pay $3 a month for Pro Lite.
Wix has a $0 Free plan and paid yearly plans from $17 per month on Light, $29 per month on Core, and $39 per month on Business. You can manage appointments, staff, memberships, courses, and tickets in one dashboard.
Squarespace gives you a 14-day free trial with no credit card and paid plans at $19 per month, $29 per month, $49 per month, and $99 per month. You get selling tools, memberships, and access to Acuity Scheduling.
Square Appointments has a $0 per month per location Free plan for solo professionals with an online booking site and reminders. Square Plus is $49 per month per location for waitlists and no-show fees, and Premium is $149 per month per location.
Kajabi lets you sell courses, coaching, memberships, and communities with a 0% revenue share. Basic is $143 per month billed annually at $1,716, Growth is $199 per month billed annually at $2,388, and Pro is $399 per month billed annually at $4,788.
Stan is a no-code all-in-one creator store that puts your courses, digital products, and bookings right inside a link-in-bio. You get a 14-day free trial to start, a 1-Tap Checkout feature, integrations with third-party tools and apps, and 0% transaction fees on what you sell.
Carrd has a free Basic tier and a 7-day free trial of Pro. Paid plans cost $9 / year on Pro Lite, $19 / year on Pro Standard for custom domains and forms, and $49 / year on Pro Plus.
Most independent personal trainers and small studios need four things on a site: clear credentials and transformation photos, session pricing, a way for clients to book, and a map or address for in-person training. If you book 1-on-1 or small-group sessions with Calendly, you can use Heya to embed your Calendly page, a Google Map, and YouTube or Vimeo form videos without monthly software bills.
If you take in-person tap, dip, or swipe payments, Square Appointments Free ($0 per month per location) includes a booking site and charges 2.6% + 15 cents per card payment. For multi-trainer gyms selling memberships, courses, and event tickets, Wix (from $17 per month, eCommerce from $29 per month on Core) or Squarespace (from $19 per month with Acuity Scheduling) handles that in one place.
On Heya, you can embed a Calendly scheduling page and link a button to your checkout or store page. Once you want to sell self-paced programs, run live cohorts, or host a private client community, paying for a specialized platform makes sense.
Kajabi starts at $143 per month billed annually at $1,716 (or $199 per month billed annually on Growth for live cohorts and an affiliate program), charges 0% revenue share, captions and translates videos, and includes an iPhone and Android app. Selling straight from social media? Stan hosts courses, digital products, and bookings in a link-in-bio with 1-Tap Checkout and 0% transaction fees. For late cancellations, Square Appointments Plus ($49 per month per location) adds cancellation and no-show fees, multi-staff booking, and a waitlist.
You can launch a site for $0 on four of the seven builders here. Heya Free ($0, no credit card) gives you up to 3 sites and up to 5 pages per site at yourname.heya.bio with a Made with Heya badge, while Pro Lite costs $3 a month to remove the badge and get up to 20 pages. Square Appointments Free is $0 per month per location for solo professionals and charges processing fees of 2.6% + 15¢ for tap, dip, or swipe and 3.3% + 30¢ online.
Wix has a $0 Free plan with Wix branding, and paid yearly plans start at $17 per month. Carrd offers a free Basic tier, a $9 / year Pro Lite plan, and a $19 / year Pro Standard plan. Squarespace, Kajabi, and Stan only offer 14-day free trials.
On Heya, you can start with one of 68 templates or a blank page without an account, and your draft stays saved in your browser. You can build and edit the whole page on your phone using 10 block types: heading, text, image, buttons, links, socials, embed, divider, spacer, and countdown. Add your bio and client photos (up to 20 MB, resized to 2048 pixels and converted to WebP), then embed your Calendly page and a Google Map.
Launching a fitness challenge? Drop in a countdown block and link your socials block to 29 networks plus email and phone. Sign in with Google to publish for $0 at yourname.heya.bio over HTTPS with an automatic sitemap.xml and robots.txt.
Open the personal trainers template in the editor or see what it includes.
This guide compares each builder using its published plan prices, embed options, and template counts as checked on October 28, 2026. We looked at how each tool handles the two jobs fitness professionals ask for most: booking training sessions and selling workout programs. The facts come from carrd.co/docs/pro/plans, carrd.co/pro, kajabi.com/pricing-new, squareup.com/us/en/appointments/pricing, squarespace.com/pricing, squarespace.com/websites, stan.store, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
Yes, you can take bookings on Heya by embedding a Calendly scheduling page or linking a button to the booking page you already use. For inquiries or client sign-ups, you can link a button to a Google Form or Tally form. If you want a free built-in online booking site, Square Appointments Free costs $0 per month per location for solo professionals.
You can link a button on your Heya site to your checkout, ordering, or store page. To host courses, coaching, or memberships directly on your platform, check out Wix (from $17 per month, eCommerce from $29 per month), Squarespace (from $19 per month), Kajabi (from $143 per month billed annually), or Stan.
Heya Free ($0), Wix Free ($0), Carrd Basic, and Square Free ($0 per month per location for solo professionals) let you start at no cost. To remove platform branding, Carrd Pro Lite is $9 / year and Heya Pro Lite is $3 a month. For a custom domain, Carrd Pro Standard is $19 / year, Heya Pro Standard is $6 a month, and Wix's Light plan is $17 per month.
Square Appointments and Wix both handle multi-staff scheduling, and Squarespace offers Acuity Scheduling for appointment booking and automated calendar management. Square Appointments Free ($0 per month per location) includes unlimited staff calendars, and Square Plus ($49 per month per location) adds multi-staff appointment booking, a waitlist, and no-show fees. Wix also has online scheduling tools for appointments, staff, and client memberships, with paid plans starting at $17 per month.
It's only worth it if you actively sell online courses, group coaching, or paid communities where its 0% revenue share, checkout, mobile app, and unlimited emails on Basic ($143 per month billed annually at $1,716) replace separate tools. If you just train clients locally and need a bio, map, and booking calendar, Heya ($0 on Free, or $3 a month on Pro Lite), Carrd ($9 to $49 / year), or Square Appointments ($0 per month for solo pros) costs far less.
Yes, Heya lets you build and edit your whole site on a phone, and you can start editing without an account. Kajabi has an iPhone and Android app for customers taking courses and using communities, though our facts for the other builders don't say whether their full site editors work on a phone.
More from Heya: Website builders for coaches, Website builders for content creators, Personal trainer website template and Guides.
Start building your personal trainer site with Heya's ready-made template in your browser with no account or credit card required, embed your Calendly page, and publish for $0 at yourname.heya.bio.