Best website builders for florists in 2026, from $0 to $39/mo: Shopify, Wix, Squarespace, Square Online, Big Cartel, and Heya compared

The short answer

Best full online store Shopify lets you sell unlimited products on its Basic plan for $29 per month billed yearly ($39 billed monthly), with up to 10 inventory locations and 24/7 live chat support.
Best for templates and scheduling Wix has over 2000 templates, online scheduling tools, and eCommerce starting on the $29 per month Core plan (billed yearly), plus a $0 Free plan to test.
Best all-in-one with selling Squarespace includes selling functionality on every plan starting at $19 per month on Basic (with a free custom domain and a 2% store fee) or $29 on Core (with no store transaction fees).
Best cheap online shop Big Cartel offers a free Gold plan with limited features, or the $15 per month Platinum plan with custom domain support, order tracking, and in-person phone payments.
Best for a showcase page Heya costs $0 (up to 5 pages) or $3 a month on Pro Lite (up to 20 pages). It cannot take orders, so it fits florists who only want a portfolio and Calendly consultations.

Florist website builders compared side by side

Compare the starting prices, free plans, custom domain rules, online ordering, and booking tools across all six platforms.

Builder	Free plan or trial	Cheapest paid site plan	Custom domain	Online store and payments	Appointments and bookings
Shopify	3-day trial, then $1/mo for 3 months; $0 Agentic plan	$29/mo billed yearly ($39/mo monthly) on Basic	Included with Shopify Hosting	Unlimited products; online cards from 2.9% + 30c	Not stated (integrates with 1000s of apps)
Square Online	Included in any Square plan	Not stated (Hardware from $59; Payroll from $35/mo)	Not stated	Cart, checkout, encrypted and offline payments	Bookings and staff management included
Wix	$0 Free plan on a Wix domain	$17/mo Light (no store); $29/mo Core (eCommerce), billed yearly	Connect on Premium; 1 year free new domain on annual plans	Included from $29/mo Core plan	Online scheduling tools included
Squarespace	14-day free trial, no credit card	$19/mo on Basic; $29/mo on Core	Free custom domain included on Basic	Included on all plans; 2% fee on Basic, no fee on Core	Acuity Scheduling for appointments
Big Cartel	Free limited Gold plan; 7-day trial on Platinum	$15/mo on Platinum; $30/mo on Diamond	Supported on $15/mo Platinum plan	Physical and digital products; cards, PayPal, Afterpay, in-person	Not stated
Heya	$0 Free plan (up to 3 sites, 5 pages per site)	$3 a month on Pro Lite (up to 20 pages per site)	Included on $6 a month Pro Standard (1 custom domain per account, up to 5 sites)	Link a button to your checkout or ordering page	Calendly embed or booking link

Swipe the table sideways to see every column.

Not stated means the provided product facts do not specify that detail; Wix displayed USD prices require yearly payment in full.

Detailed breakdown of each website builder for florists

Shopify

3-day trial; Basic $29/mo billed yearly ($39/mo monthly)

Shopify is a full online store builder. Basic costs $29 USD per month billed yearly or $39 per month billed monthly, after a 3-day free trial and $1 per month for 3 months. You get unlimited products, gift cards, abandoned checkout recovery, and shipping discounts up to 87% off.

Better at: Full online bouquet catalog, gift cards, multi-location inventory, and in-person POS add-ons.
Watch out: The free trial is 3 days (followed by $1 per month for 3 months); POS Pro costs an extra $89 per month per location on Basic, Grow, and Advanced.

Square Online

Included in any Square plan; Hardware from $59

Square Online includes online store features in any Square plan, covering website creation, checkout, orders, catalog management, and bookings. Every plan has next day transfers, fraud prevention, and offline payments. You can also get invoicing, hardware starting at $59, and Square Payroll from $35 per month plus $6 per person paid.

Better at: Florists who want online orders, bookings, invoicing, and offline-capable payments in one system.
Watch out: Offline payments are not supported on 1st generation (v1 and v2) contactless and chip readers.

Wix

Free; Light $17/mo, Core $29/mo (billed yearly)

Wix has a $0 Free plan with a Wix domain and over 2000 templates. Paid plans billed yearly start at $17 per month for Light and $29 per month for Core, which adds basic eCommerce and 50 GB storage. You also get appointment scheduling, event management, and a built-in CRM.

Better at: Over 2000 templates, built-in appointment scheduling, event ticketing for floral workshops, and CRM.
Watch out: Removing Wix branding requires a paid plan, and eCommerce starts at $29/month billed yearly.

Squarespace

14-day trial; Basic $19/mo, Core $29/mo

Squarespace starts with a 14-day free trial and paid plans from $19 per month on Basic or $29 per month on Core. It includes the Fluid Engine editor, Blueprint AI, and Online Store tools. Basic includes a free custom domain and charges a 2% store transaction fee, while Core charges no store transaction fees.

Better at: Designer templates, Acuity Scheduling for consultations, and invoicing for wedding proposals and contracts.
Watch out: Going live after the 14-day free trial requires choosing a plan, and the $19 per month Basic plan charges a 2% online store transaction fee.

Big Cartel

Free Gold plan; Platinum $15/mo, Diamond $30/mo

Big Cartel offers a free Gold plan, a $15/mo Platinum plan, and a $30/MO Diamond plan, plus in-person phone payments and up to 90% off shipping. Platinum includes custom domains and physical and digital products, while Diamond adds abandoned cart recovery, scheduled product drops, and automatic discounts.

Better at: Low-cost online shop ($15/month) with in-person phone payments, shipping discounts, and scheduled drops.
Watch out: Fewer built-in non-store tools like native booking or blogging mentioned in the facts.

Heya

Free ($0); Pro Lite $3 a month; Pro Standard $6 a month

Heya is our no-code builder for one-page and small sites, with a $0 Free plan, a $3 a month Pro Lite plan, and a $6 a month Pro Standard plan (up to 5 sites, up to 20 pages per site, no badge, and 1 custom domain per account). You can edit on a phone, use 68 templates, and embed Google Maps and Calendly. For orders or custom bouquet inquiries, link a button to your ordering page or a Google Form.

Better at: A $0 or $3 a month showcase site for floral photos, shop map, and Calendly consultation links.
Watch out: Free sites show a small Made with Heya badge and cap at 5 pages per site, and connecting a custom domain requires Pro Standard ($6 a month).

What a website for florists needs

What your florist website needs depends on whether you sell everyday arrangements online or book custom event and wedding work after a consultation. If customers order bouquets on your site, you need a catalog, cart, and payment processing, which come with Shopify, Square Online, Squarespace, Big Cartel, and Wix (from the $29 per month Core plan). For a bespoke studio quoting each job, Squarespace has Invoicing and Acuity Scheduling, while Square Online includes invoicing and bookings.

If you just want a digital lookbook with your arrangements, studio address, and a booking calendar, our builder Heya lets you show up to 200 images per site and embed Google Maps and Calendly. We also include a socials block linking to 29 networks plus your email, phone, and website.

When a dedicated eCommerce platform is worth paying for

Paying for a dedicated store builder is worth it when online orders, shipping labels, and in-person checkout pay for the monthly subscription. Shopify ($29 per month billed yearly on Basic) gives you unlimited products, 10 inventory locations, gift cards, and in-person card rates of 2.6% + 10¢ on Basic. Big Cartel costs $15 per month on Platinum or $30 per month on Diamond, with phone payments and up to 90% off shipping.

Wix ($29 per month on Core or $39 per month on Business, billed yearly) adds event management for floral design workshops. Squarespace ($19 per month on Basic or $29 per month on Core) combines products, portfolios, and blogs. On Heya, you can link a button to an external checkout page or a Google Form for bouquet orders and inquiries.

Free vs paid florist websites: what you give up at $0

Three builders here let you publish a live site for $0 without a time limit: Wix, Big Cartel, and Heya. Wix's $0 Free plan includes over 2000 templates, but it uses a Wix domain, shows Wix branding, and skips eCommerce until the $29 per month Core plan. Big Cartel has a free Gold plan, while custom domains require the $15/mo Platinum plan.

Heya Free costs $0 for up to 3 sites with up to 5 pages per site at yourname.heya.bio and a Made with Heya badge. Pro Lite costs $3 a month to remove the badge and allow up to 20 pages per site, and the $6 a month Pro Standard plan includes 1 custom domain per account, up to 5 sites, up to 20 pages per site, and no badge. Squarespace requires a paid plan after a 14-day free trial to go live, while Shopify has a 3-day free trial and a $0 per month Agentic plan for selling in AI channels.

How to set up a florist showcase page on Heya

If you don't take online orders and just want a showcase page for wedding work or your flower shop, you can start building on Heya in your browser without an account. Pick from our 68 templates (including weddings and photographers) or a blank page on your computer or phone. Add arrangement photos up to 20 MB each, use 10 block types, and adjust the look with 42 fonts, 14 theme presets, and a 5-color palette.

You can embed a Google Map and a Calendly page, or add a countdown block for Valentine's Day or Mother's Day cutoffs. To publish at yourname.heya.bio, sign in with Google, set your details and 1200x630 share image, and we'll generate your sitemap.xml and robots.txt over HTTPS.

How we checked

We compared these six website builders using only verified platform documentation covering plan pricing, eCommerce and checkout capabilities, custom domain rules, appointment booking tools, and template options relevant to retail and event florists. The facts come from bigcartel.com/product/pricing, shopify.com/pricing, squareup.com/us/en/online-store/plans, squarespace.com/pricing, squarespace.com/websites, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

What is the cheapest website builder for a florist to sell bouquets online?

Big Cartel is the cheapest option, with a free Gold plan and a $15 per month Platinum plan for custom domains and physical products. Square Online also includes store features in any Square plan. Full builders cost more: Squarespace Basic is $19 per month, while Wix Core and Shopify Basic are $29 per month billed yearly.

Can I take flower delivery orders and payments on Heya?

You can link a button on your Heya site to the checkout, ordering, or store page you already use, or link to a Google Form or Tally form for custom flower inquiries. Heya is built for one-page and small showcase sites where you can upload up to 200 images, link your phone and email, and embed Calendly for wedding or event consultations. For a full online cart and catalog, compare Shopify, Square Online, Wix, Squarespace, or Big Cartel.

Which florist website builders support in-person payments at markets or pop-ups?

Big Cartel, Shopify, and Square Online all support in-person payments. Big Cartel lets you take payments from your phone, while Shopify has in-person card rates of 2.6% + 10c on Basic and an $89 per month per location POS Pro add-on. Square Online includes offline payments on every plan and Square Hardware starting at $59.

Which builders include appointment booking for wedding floral consultations?

Wix, Square Online, and Squarespace all include appointment booking. Wix has online scheduling for appointments and staff, Square Online includes bookings and invoicing, and Squarespace pairs Acuity Scheduling with Invoicing for proposals and contracts. On Heya, you can embed a Calendly scheduling page or link a button to the booking page you already use.

Do these website builders include a free custom domain name?

Wix includes a free domain for 1 year on paid plans starting at $17 per month for Light, Shopify Hosting includes a custom domain name, and Big Cartel supports custom domains on its $15/mo Platinum plan. Heya publishes free sites at yourname.heya.bio, and Heya Pro Standard ($6 a month) includes up to 5 sites and lets you connect 1 custom domain you own per account.

Can I build and update my florist website from my phone in the shop?

Yes, you can build and edit your whole Heya site on a phone, and Heya automatically resizes uploaded photos to 2048 pixels on the long edge and converts them to WebP. Big Cartel also offers an iOS and Android mobile app and lets you sell in person and take payments from your phone.

Best website builders for florists and florist websites in 2026