Squarespace vs Webflow in 2026: side-by-side comparison on price and features
Squarespace suits all-in-one sites with built-in ecommerce and starts at $19 per month after a 14-day
trial. Webflow offers a free Starter plan and paid site plans from $15 per month. For simple one-page or
small sites, Heya starts at $0. Here is how they compare on price, domains, templates, and selling.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages,
checked on October 29, 2026.
The short answer
-
Best all-in-one for selling Squarespace includes an online store, payments, a CMS,
and analytics on all plans starting at $19 per month after a 14-day free trial.
-
Best for custom CMS sites Webflow has a free Starter plan with 2 static pages, a
$15/mo billed yearly Basic plan, and a $25/mo billed yearly Premium plan with full CMS and code
components.
-
Best for simple small sites Heya builds one-page and small sites up to 5 pages for
$0, or connects 1 custom domain on Pro Standard for $6 a month.
Squarespace vs Webflow vs Heya at a glance
This table compares entry pricing, free plans, custom domains, content tools, and selling features
across all three builders.
| Compared |
Squarespace |
Webflow |
Heya |
| Free plan or trial |
14-day free trial, no credit card required |
Free Starter plan (2 static pages, webflow.io domain) |
Free plan ($0, up to 3 sites, 5 pages/site) |
| Cheapest paid plan |
Basic at $19/mo |
Basic at $15/mo billed yearly (per site) |
Pro Lite at $3/mo |
| Cheapest custom domain plan |
Basic at $19/mo (includes free custom domain*) |
Basic at $15/mo billed yearly |
Pro Standard at $6/mo (1 domain/account) |
| Page limits |
Not stated |
2 static on Starter; 300 static on Basic |
5 pages/site on Free; 20 pages/site on Pro |
| CMS and blogging |
Built-in CMS and blog with optional paywalls |
Limited CMS on Starter; full CMS on Premium ($25/mo billed yearly) |
Link to your blog from a links block |
| Selling and payments |
Online store and payments on all plans |
Not stated |
Link a button to your checkout or store page |
| Templates and AI |
Designer templates and Blueprint AI |
Webflow AI included on Starter |
68 templates (12 designs, 56 use-specific) or a blank page |
| Analytics |
Built-in Squarespace Analytics |
Analyze add-on from $9/mo based on sessions |
Sitemap.xml, robots.txt, and search engine indexing by default |
Swipe the table sideways to see every column.
How each website builder works
Squarespace
14-day free trial; paid from $19/mo
Squarespace is an all-in-one website builder with a 14-day free trial and no credit card needed.
Plans are $19 per month for Basic, $29 per month for Core, $49 per month for Plus, and $99 per month
for Advanced, with unlimited bandwidth, selling, a CMS, and Fluid Engine drag-and-drop editing.
- Better at
-
Built-in online store, blogging, memberships, invoicing, and Acuity Scheduling without separate
plugins.
- Watch out
- No permanent free plan; the Basic plan charges a 2% online store transaction fee.
Webflow
Free Starter; paid from $15/mo billed yearly per site
Webflow has a permanent free Starter plan on a webflow.io domain with 2 static pages and 1 GB
bandwidth. Paid plans start at $15/mo billed yearly for Basic without a CMS, and $25/mo billed
yearly for Premium with a full CMS, code components, and 50 GB to 2.5 TB bandwidth.
- Better at
-
Permanent free plan, up to 300 static pages on Basic, and a CMS with selectable bandwidth up to
2.5 TB on Premium.
- Watch out
- Priced per site; Basic has no CMS, and analytics or localization require paid add-ons.
Heya
Free; paid from $3/mo
Ours is Heya, a no-code builder for one-page and small websites that you can build on your phone.
Heya Free is $0 for up to 3 sites, Pro Lite is $3 a month, and Pro Standard is $6 a month with 1
custom domain per account.
- Better at
- Start without an account, edit on a phone, and pick from 68 templates on every plan.
- Watch out
-
Free sites show a small badge and allow 5 pages per site; a custom domain needs Pro Standard
($6/mo).
Who should pick Squarespace vs Webflow
Pick Squarespace if you want an all-in-one platform where hosting, a custom domain, a CMS, an online
store, analytics, and email marketing are included without extra plugins. It also fits businesses that
need appointment booking through Acuity Scheduling, client invoicing, or paywalled blogs and
memberships.
Pick Webflow if you want a permanent free plan to test on a webflow.io domain, or if you're building a
static site up to 300 pages for $15/mo billed yearly without a CMS. Webflow also fits content-heavy
teams that want code components, selectable bandwidth from 50 GB to 2.5 TB on the $25/mo billed yearly
Premium plan, or enterprise governance and localization add-ons. Neither platform is needed if you
only want a simple one-page site or a small site under 20 pages without ecommerce or a blog.
Price, free plans, and custom domains compared
Webflow and Heya have free plans with no time limit, while Squarespace gives you a 14-day free trial
without a credit card. Webflow's free Starter plan gives you 2 static pages and 1 GB of bandwidth on a
webflow.io domain. Our Heya Free plan includes up to 3 sites with up to 5 pages each on a
yourname.heya.bio address with a small badge.
For a custom domain on Webflow, you'll need the Basic plan at $15/mo billed yearly per site, or
Premium at $25/mo billed yearly for the CMS. Squarespace Basic is $19 per month with a free custom
domain*, and Core is $29 per month. On Heya, Pro Standard is $6 a month with 1 custom domain per
account, and Pro Plus is $15 a month for up to 10; you connect a domain you already own.
Ease of use, templates, and design tools
Squarespace uses its Fluid Engine drag-and-drop editor so you can design pages without HTML, CSS, or
JavaScript. You can start from a designer template or use Blueprint AI, and all plans include 24/7
customer support. Webflow includes Webflow AI, an MCP server, and Webflow Cloud app hosting on its
free Starter plan, plus code components, site search, and form file uploads on its $25/mo billed
yearly Premium plan.
For analytics or multi-language pages in Webflow, you add Analyze for $9/mo or Localize Essential for
$9/mo for 1 to 3 locales and 10,000 words per month. With Heya, we take a simpler block-based approach
with 68 templates, 10 block types, 42 fonts, 14 theme presets, and a 5-color palette, and you can
build the whole site on a phone.
When neither Squarespace nor Webflow is needed
If you're making a personal profile, wedding page, restaurant menu, or local service site with a
handful of pages, a full CMS or online store can be more than you need. We built Heya for one-page and
small sites, and you can start in your browser and sign in with Google when you're ready to publish.
You get blocks for text, images, buttons, up to 50 links, 29 social networks, a countdown timer, and
embeds like YouTube, Spotify, Google Maps, and Calendly, plus 68 templates on every plan.
With Heya, you can link a button to an external checkout page or Google Form, or link to a blog from a
links block, and Pro Plus ($15 a month) adds HTML ZIP export. Pick Squarespace or Webflow if your
project needs those.
How we checked
We compared Squarespace, Webflow, and Heya using their published plan prices, page and bandwidth
limits, domain policies, and built-in features as of the date checked. The facts come from
squarespace.com/pricing,
squarespace.com/websites,
webflow.com/pricing,
heya.page/pricing,
heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
FAQ
Is Webflow or Squarespace cheaper?+
Webflow is cheaper for a basic static site, starting with a free Starter plan and $15/mo billed
yearly for Basic, while Squarespace starts at $19 per month. If you need a CMS, Squarespace
includes one at $19 per month, whereas Webflow Premium costs $25/mo billed yearly. Heya Pro
Standard is $6 a month.
Does Squarespace or Webflow have a free plan?+
Webflow has a permanent free Starter plan, while Squarespace only offers a 14-day free trial with
no credit card required. Webflow's free plan gives you a webflow.io domain with 2 static pages, 1
GB bandwidth, and 50 form submissions. Heya also has a $0 free plan for up to 3 sites on a
yourname.heya.bio address.
Which is better for ecommerce, Squarespace or Webflow?+
Based on the facts on this page, Squarespace is the clear choice because all plans include an
online store and Squarespace Payments starting at $19 per month. Basic charges a 2% online store
transaction fee (plus card rates from 2.9% + $0.30), while Core ($29/mo), Plus ($49/mo), and
Advanced ($99/mo) charge no store transaction fees. With Heya, you can link a button to an
existing checkout, ordering, or store page.
Do Squarespace and Webflow include a custom domain?+
Yes, on paid plans. Squarespace is an ICANN accredited registrar and includes a free custom
domain* on Basic ($19/mo) and Core ($29/mo), while Webflow supports custom domains starting on
Basic ($15/mo billed yearly). On Heya, you can connect 1 domain you own on Pro Standard ($6 a
month).
Does Webflow include site analytics like Squarespace?+
Squarespace includes built-in Squarespace Analytics on its plans, while Webflow sells analytics
separately as a paid add-on. Webflow's Analyze add-on starts at $9/mo based on your number of
sessions and gives you auto-captured page views, click data, and page-level insights. Heya focuses
on search visibility instead, giving every site its own sitemap.xml, robots.txt, page titles,
description, and a 1200x630 share image.
Can I export my website's HTML code?+
Heya's Pro Plus plan ($15 a month) lets you download your site as a ZIP file with an index.html
per page, styles, fonts, and images. Webflow paid Workspace plans also export HTML, CSS,
JavaScript, and assets as a ZIP file (excluding CMS, Ecommerce, and localized content), while
Squarespace exports certain content into a WordPress .xml file.
Try Heya free
If you only need a one-page or small website up to 5 pages, you can start building on Heya in your
browser for $0 with no account required until you publish.