The best website builder for a real estate agent depends on whether you need MLS listings or a simple agent profile. Dedicated IDX platforms like Placester ($59 per month) and Real Geeks ($399 per month) include MLS integration and CRMs, while general builders like Wix ($17 per month billed yearly), Carrd ($9 per year), and Heya ($0 on Free, or from $3 a month on Pro Lite) fit bio pages and portfolios.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 28, 2026.
The short answer
Compare starting prices, free plans, custom domain support, and MLS and CRM features across seven website builders.
| Builder | Free plan or trial | Starting paid price | Custom domain | MLS / IDX support | CRM and lead forms |
|---|---|---|---|---|---|
| Placester | 14-day free trial | $59/month ($566 billed annually) | Not stated | Single or Unlimited MLS integration | CRM, lead popups and forms |
| AgentFire | Not stated | $165/month base + $800 setup | Not stated | IDX available with plan | Not stated |
| Real Geeks | Not stated | $399/month + $500 one-time setup | Included ($50 transfer fee out) | $10/board/month for IDX feeds | Included CRM and capture forms |
| Wix | $0 Free plan | $17/month (billed yearly) | On Premium plans (1 year free) | Not stated | Built-in CRM and forms |
| Squarespace | 14-day free trial | $19/month | Included on Basic plan and up | Not stated | Lead capture tools on Core ($29/mo) |
| Carrd | Free Basic; 7-day Pro trial | $9/year (Pro Lite) | From $19/year (Pro Standard) | Not stated | Forms from $19/year (Pro Standard) |
| Heya | $0 Free plan (up to 3 sites) | $3 a month (Pro Lite) | Pro Standard ($6 a month, 1 per account) | Link to your MLS listings (plus Google Maps and video embeds) | Calendly embed; link a button to a Google Form or Tally form |
Swipe the table sideways to see every column.
Not stated means the provided product facts do not mention that detail.
Placester is a contract-free platform with plans at $59 per month, $79 per month, and $129 per month (20% off billed annually). Plans include an AI Website Builder & Editor, and the platform offers MLS integrations, lead capture forms, and CRM features.
AgentFire is for agents, teams, and brokerages, charging a $165 monthly fee plus an upfront package, IDX, and add-ons. Setup packages cost $800 for Ignite, $2,750 for Custom, and $6,500 for Firebrand. Launches take 1.5 to 4+ weeks depending on your package.
Real Geeks costs $399 per month with a $500 one-time setup fee and 6-month, 12-month, or annual commitments for 2 users. Adding 1 IDX feed ($10 per board per month) brings it to $409 per month, with MLS listings, a home valuation tool, and a CRM.
Wix has a $0 Free plan on a Wix domain and yearly-billed plans at $17 per month, $29 per month, $39 per month, and $159 per month. You get over 2000 templates, a drag-and-drop editor, a built-in CRM, online scheduling, and a unified inbox.
Squarespace offers a 14-day free trial and paid plans at $19 per month, $29 per month, $49 per month, and $99 per month (save up to 36% annually). It includes the Fluid Engine editor, Blueprint AI, portfolios, Acuity Scheduling, and a free custom domain on Basic.
Carrd gives you a free Basic plan plus a 7-day free Pro trial without a credit card. Pro Lite is $9 per year, while Pro Standard ($19 per year) and Pro Plus ($49 per year) add custom domains, forms, embeds, and analytics.
Heya is our no-code builder for small sites. Heya Free is $0 for up to 3 sites with up to 5 pages each at yourname.heya.bio, Pro Lite is $3 a month for up to 20 pages per site, and Pro Standard is $6 a month for up to 5 sites, up to 20 pages per site, no badge, and 1 custom domain per account.
Agents usually pick between a full IDX property search portal and a personal profile page. If your brokerage already gives you an IDX search subdomain, a simpler bio and portfolio site may be all you need to introduce yourself, share social links, and let buyers book consultations. If you run an independent team or get leads from search and paid ads, a dedicated platform gives you MLS integration, property valuation tools, and automated follow-up.
Placester ($59 per month) and Real Geeks ($399 per month plus $10 per MLS board per month) include MLS integrations, lead forms, and real estate CRMs. Wix ($17 per month billed yearly) and Squarespace ($19 per month) offer blogging, scheduling, and email marketing, while Carrd ($9 to $49 per year) and Heya ($0 on Free, or starting at $3 a month on Pro Lite) focus on compact profile sites.
Dedicated real estate platforms cost much more than general website builders because they bundle MLS data feeds, automated marketing, and CRM tools. Placester starts at $59 per month (or $566 billed annually) with no contracts and a 14-day free trial, giving you Single or Unlimited MLS integration, saved searches, drip campaigns, and Follow Up Boss, Cloze CRM, and Zapier integrations.
AgentFire charges a base $165 monthly fee plus an upfront setup package of $800, $2,750, or $6,500, with 1.5 to 4+ week launch timelines for custom design. Real Geeks costs $399 per month with a $500 setup fee, $10 per MLS board per month, and a 6-month, 12-month, or annual commitment, adding AI-generated area pages, the MoveTo app, and SMS autoresponders. Paying these rates makes sense when your site is your primary lead generation engine.
Three builders here offer free plans: Wix, Carrd, and Heya. Wix Free costs $0 on a Wix subdomain with its drag-and-drop editor and templates, while removing Wix branding and connecting a custom domain starts at $17 per month billed yearly. Carrd has a free Basic plan and a 7-day Pro trial, then charges $9 per year on Pro Lite to remove branding and $19 per year on Pro Standard for custom domains and contact forms.
Heya Free costs $0 with no time limit and no credit card required for up to 3 sites (up to 5 pages per site) at yourname.heya.bio, with 68 templates on every plan. Heya Pro Lite costs $3 a month, to remove the badge and allow up to 20 pages per site, while Heya Pro Standard costs $6 a month, for up to 5 sites, up to 20 pages per site, no badge, and 1 custom domain per account.
If you just want a clean bio page for yard signs, social media, or business cards, you can open one of our 68 templates right in your browser without an account. You build with 10 block types and can upload listing photos up to 20 MB each, which we resize to 2048 pixels and convert to WebP. You can also drop in YouTube or Vimeo walkthroughs, a Google Map of your office, and a Calendly booking page.
Our socials block links to 29 networks along with your phone, email, and brokerage site, and you can edit everything from your phone. When you're ready to publish at yourname.heya.bio, just sign in with Google. Your site comes with HTTPS, sitemap.xml, robots.txt, custom page titles, and 1200x630 share images.
Open the real estate agents template in the editor or see what it includes.
We compared dedicated real estate website platforms and general website builders using verified pricing, plan limits, MLS integration details, and built-in marketing tools. Each product was evaluated on how well it serves either a full IDX property search website or a personal real estate agent profile page. The facts come from agentfire.com/pricing, carrd.co/docs/pro/plans, carrd.co/pro, placester.com/pricing, realgeeks.com/real-geeks-pricing, squarespace.com/pricing, squarespace.com/websites, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
Placester is the cheapest option here with MLS integration at $59 per month (or $566 billed annually), with other tiers at $79 and $129 per month. AgentFire costs $165 monthly plus $800 to $6,500 for setup and IDX fees, while Real Geeks is $399 per month with a $500 one-time setup fee and $10 per MLS board per month.
Yes, you can use Wix, Heya, or Carrd's free Basic experience. Wix Free is $0 with no credit card required on a free Wix domain, and Heya Free is $0 with no time limit or credit card for up to 3 sites with up to 5 pages each at yourname.heya.bio. Placester and Squarespace only offer 14-day free trials.
You can create pages for your properties with images, text, YouTube or Vimeo video tours, and Google Maps embeds. To let buyers schedule a showing or send an inquiry, embed a Calendly scheduling page or link a button to a Google Form or Tally form. Placester and Real Geeks offer full MLS and IDX integrations starting at $59 per month and $399 per month.
Carrd Pro Standard is the cheapest option here that supports a custom domain, costing $19 / year for up to 10 sites with custom domains, SSL, and contact forms. Heya Pro Standard is next at $6 a month, for up to 5 sites, up to 20 pages per site, no badge, and 1 custom domain per account. Other options with a custom domain include Wix starting at $17 per month on a yearly subscription and Squarespace starting at $19 per month.
Placester, Real Geeks, and Wix all include built-in CRM tools. Placester's CRM has contact importing, lead activity tracking, saved searches, email blasts, and drip campaigns on paid plans starting at $59 per month. Real Geeks includes a CRM, automated email drip, and SMS autoresponders in its $399 per month base platform, and Wix includes a built-in CRM for contact management, lead capture, and custom automations.
Heya and Carrd both let you download HTML on their Pro Plus plans. Heya Pro Plus ($15 a month) lets you download your site as a ZIP file with an index.html per page, styles, fonts, and images. Carrd lets you download unminified HTML, CSS, JS, and images on its Pro Plus plan for $49 per year.
More from Heya: Free small business website builders, Website builders for architects, Realtor website template and Guides.
Start building your agent profile page with one of Heya's 68 templates in your browser with no account or credit card needed, and publish up to 3 sites for $0 at yourname.heya.bio.