You can add a website to your Instagram profile using the Android or iPhone app, as Instagram does not allow adding profile websites on computers. To share up to 50 links in one block, build a free link page on Heya ($0, or $3 a month for Pro Lite) and paste that URL into your bio. Below we compare Instagram, Linktree, Beacons, Carrd, and Heya.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 28, 2026.
The short answer
Compare Instagram's built-in profile features with four dedicated link-in-bio and one-page website builders.
| Platform | Free option | Paid plans | Custom domains | Selling and forms |
|---|---|---|---|---|
| Included with profile | Not stated | Links to any external website | Shop, Payments, Fundraisers and Donations | |
| Heya | $0 for up to 3 sites (5 pages/site) | $3/mo (Pro Lite), $6/mo (Pro Standard, up to 5 sites) | 1 custom domain per account on Pro Standard ($6/mo) | Link a button to your store, checkout, or a Google Form |
| Linktree | Free plan with unlimited basic links | $7 to $30/mo billed annually ($9 to $35/mo monthly) | Not stated | Email/phone sign-ups; digital products & courses |
| Beacons | $0/month free forever (1 site, 1 page) | $8.33 to $83.3/mo billed annually ($10 to $100/mo monthly) | Included from Creator plan ($10/mo or $8.33/mo annual) | Digital products (9% or 0% fee) & lead forms |
| Carrd | Free Basic experience | $9 / year to $49 / year | In Pro Standard ($19/yr) and Pro Plus ($49/yr) | Forms & Stripe/PayPal/Gumroad widgets from $19/yr |
Swipe the table sideways to see every column.
Not stated means the provided platform documentation does not specify that detail.
Instagram lets you add a bio, a website, a Facebook profile link, and a link to your Instagram shop. You can only add a website on the iPhone or Android app, not on a computer. It also has Shop, Payments in Instagram, and Fundraisers and Donations.
Our $0 Free plan gives you up to 3 sites, 5 pages each, and a links block for up to 50 links at yourname.heya.bio. Pro Lite costs $3 a month for up to 20 pages per site and no badge. You can start building on a phone without an account.
Linktree's Free plan gives you unlimited basic links plus email and phone sign-ups. Paid plans are Starter ($7 per month billed annually or $9 billed monthly), Pro ($14 per month billed annually or $17 billed monthly), and Premium ($30 per month billed annually or $35 billed monthly).
Beacons has a $0 per month plan at a beacons.ai/ address with unlimited sub-pages, 50 email sends per month, and unlimited digital product sales at a 9% commission. Creator ($8.33/mo billed annually at $100, or $10/mo) adds a free custom domain.
Carrd has a free Basic experience and three yearly Pro plans with a 7-day free trial, starting at $9 / year for Pro Lite (up to 3 sites). Pro Standard ($19 / year) and Pro Plus ($49 / year) add custom domains with SSL, forms, analytics, and payment widgets.
Instagram lets you add a bio and a website to your profile, but there's a catch with the website field. You can't add a website on a computer. You have to open the Android or iPhone app to put that link in or change it.
Along with an external URL, you can add a Facebook profile link to your bio and link your profile to your shop on Instagram. Instagram also has built-in tools for Shop, Payments in Instagram, and Fundraisers and Donations. And if you run into trouble while editing your profile, Instagram has a Meta AI support assistant you can chat with to fix issues, make changes, and get help in real time.
Put your most important links right at the top so people don't have to scroll to find them. On Heya, one page can hold up to 40 sections, including a buttons block with up to 6 buttons, a links block with up to 50 links, and a socials block for 29 networks plus your email, phone, and website. You can also drop in our countdown block to count down the days, hours, minutes, and seconds to a date you pick, or use the embed block for YouTube, Vimeo, Spotify, SoundCloud, Calendly, and Google Maps.
Need email sign-ups or digital product checkouts right on the page? Linktree includes email and phone sign-ups on its Free plan and digital product checkouts via Linktree Earn, Beacons offers lead-capture forms plus unlimited digital products on its Free plan, and Carrd adds signup forms starting on its $19 / year Pro Standard plan.
The biggest mistake is trying to add your website link from a desktop computer. Instagram doesn't allow that, so switch to the Android or iPhone app. People also pay for a monthly subscription before checking what they need. If you just want a link page without branding, Carrd Pro Lite is $9 a year and Heya Pro Lite is $3 a month, while Heya Pro Standard costs $6 a month for up to 5 sites and 1 custom domain per account.
On Heya, you link buttons directly to the store, checkout page, or Google Form you already use. And if you sell digital products on a free plan, watch the fees: Beacons takes a 9% commission on Free and Creator, while Linktree drops its fees on the $14/month (billed annually) Pro plan, though transaction and processing fees may still apply.
We compared Instagram's official help documentation alongside the published plan features, limits, and pricing of Linktree, Beacons, Carrd, and Heya as of the date checked. The facts come from beacons.ai/i/pricing, beacons.ai, carrd.co/docs/pro/plans, carrd.co/pro, help.instagram.com/362497417173378, linktr.ee/s/pricing, heya.page/pricing, heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
Instagram doesn't let you add a website to your profile from a computer. To add your website link, you'll need to open the Instagram app on an iPhone or an Android phone and do it from there.
Yes, you can do both. Instagram lets you add a Facebook profile link right in your bio, and you can also link your profile directly to your shop on Instagram.
A single Heya links block holds up to 50 links, and a buttons block holds up to 6 buttons. Each page can have up to 40 sections in total. On our $0 Free plan, you get up to 5 pages per site across up to 3 sites.
Heya Pro Lite costs $3 a month and removes the 'Made with Heya' badge on up to 3 sites with up to 20 pages per site. If you also want to connect a custom domain you own, Pro Standard is $6 a month for up to 5 sites and 1 custom domain per account.
Carrd includes custom domains with Let's Encrypt SSL on Pro Standard ($19 / year) and Pro Plus ($49 / year), and Beacons includes a free custom domain starting on its Creator plan ($8.33/mo billed annually at $100, or $10/mo). Heya Pro Standard ($6 a month) includes up to 5 sites and 1 custom domain per account with automatic HTTPS.
Beacons and Linktree are your best options for selling digital products directly. Beacons lets you sell unlimited products on its $0/month Free plan at a 9% commission (or 0% on the $25/mo billed annually Creator Plus plan), while Linktree Earn has 0% fees on its $14/mo (billed annually) Pro plan. On Heya, you can link a button to your existing store or checkout page.
More from Heya: Best link in bio tools, Add a link to your TikTok bio, Free Linktree alternatives and Guides.
Start building your link page on Heya in your browser or on your phone with no account required, then sign in with Google to publish up to 3 sites for $0 at yourname.heya.bio.