The best website builders for an app landing page are Carrd ($0 to $19 / year) and Heya ($0, or paid plans from $3 a month) for simple one-pagers, Framer and Webflow for multi-page sites from $10 to $15 per month, and Wix or Durable for all-in-one tools. This page compares all 6 builders on price, custom domains, embeds, and exports.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 28, 2026.
The short answer
Compare the starting prices, custom domain rules, and key features of six website builders for app makers.
| Builder | Free plan | Cheapest paid plan | Custom domain | Forms & analytics | Code or HTML export |
|---|---|---|---|---|---|
| Framer | $0 non-commercial, Framer domain | $10/mo billed yearly (Basic) | Included on Basic and Pro | 30 days analytics on Basic | Not stated |
| Webflow | Free Starter on Webflow.io domain | $15/mo billed yearly (Basic) | Included from Basic ($15/mo billed yearly) | Unlimited forms on Basic; Analyze from $9/mo | Code components on Premium ($25/mo billed yearly) |
| Carrd | Free Basic experience | $9/year (Pro Lite) | From Pro Standard ($19/year) | Forms and analytics from Pro Standard ($19/yr) | HTML download on Pro Plus ($49/year) |
| Wix | $0 on a free Wix domain | $17/mo billed yearly (Light) | Free for 1 year on annual Premium | Built-in analytics, forms, and CRM | Not stated |
| Durable | $0 private preview only | $22/mo (Launch), 15% off yearly | Included on paid plans | CRM on all; forms and analytics on Launch | Custom code on Launch; limited HTML options |
| Heya | $0 for 3 sites at yourname.heya.bio | $3 a month (Pro Lite) | 1 per account on Pro Standard ($6 a month, up to 5 sites) | Link a button to a Google Form or Tally form | HTML ZIP download on Pro Plus ($15/mo) |
Swipe the table sideways to see every column.
Not stated means the feature was not mentioned in the product documentation we checked.
Framer has a $0 Free plan for non-commercial sites on a Framer domain. Basic costs $10 per month with yearly billing for a custom domain and 2 CMS collections, while Pro is $30 per month for 150 pages and staging.
Webflow's free Starter plan gives you 2 static pages and 50 form submissions on a Webflow.io domain. Basic costs $15 per month billed yearly for a custom domain, and Premium is $25 per month billed yearly for Webflow CMS and well-known files.
Carrd has a free Basic tier and a 7-day Pro trial with no credit card. Pro Lite is $9 / year, Pro Standard is $19 / year for 10 sites with custom domains and forms, and Pro Plus is $49 / year for HTML downloads.
Wix offers a $0 Free plan on a Wix domain with over 2000 templates. Paid plans start with Light at $17 per month (paid yearly in full), and Wix includes built-in analytics, a lead capture CRM, blogging tools, and email marketing.
Durable's $0 Free plan only gives you a private preview. Going live takes the Launch plan at $22/m (with a 15% discount when billed yearly) for a custom domain, forms, and analytics, or Grow at $41/m for automatic site translation.
Heya is our no-code builder for small sites. You can start in your browser without an account. Heya Free is $0 for up to 3 sites, Pro Lite is $3 a month to remove the badge, and Pro Plus is $15 a month to download your site as an HTML ZIP.
An app landing page needs clear App Store and Google Play buttons, crisp screenshots, and a video demo. On Heya, our buttons block holds up to 6 buttons, the embed block takes YouTube or Vimeo demos, and you can upload 20 MB screenshots that convert to WebP at 2048 pixels on the long edge. We also have a countdown block for pre-launch apps. If you'd rather upload raw video files than embed YouTube, Carrd Pro lets you upload 64MB videos and 16MB images or GIFs.
Don't skip social sharing settings either. Ours let you set a tab icon, description, and 1200x630 share image, while Carrd Pro includes favicons, share images, and QR codes.
A basic one-page builder isn't always enough if you need waitlists, A/B testing, localization, or mobile deep-linking files. For a simple waitlist and analytics, Carrd Pro Standard ($19 / year) gives you Mailchimp, Kit, ActiveCampaign, and EmailOctopus forms plus cookie-free, Google, Plausible, or Matomo analytics.
If you want a CMS for changelogs, Framer Basic ($10 per month billed yearly) has 2 CMS collections, and Webflow Premium ($25 per month billed yearly) adds a CMS, code components, and well-known files. Both offer paid localization and A/B testing add-ons, Durable Grow ($41/m) translates sites automatically, and Wix ($17 per month Light plan billed yearly) packs in a CRM, inbox, blog, and email marketing.
Most app makers test their layout on a free plan first, though you'll hit domain and branding limits. Durable's $0 Free plan is just a private preview until you pay $22/m (or 15% less billed yearly) on Launch. Framer's $0 Free plan is for non-commercial use only, Webflow Starter caps you at 2 pages and 50 form submissions on a Webflow.io domain, and Wix's $0 Free plan keeps Wix branding.
Heya Free is $0 with no credit card for up to 3 sites at yourname.heya.bio, while HTML ZIP downloads are on Heya Pro Plus at $15 a month (Carrd charges $49 / year on Pro Plus for HTML downloads). For hosted custom domains, Carrd Pro Standard is $19 / year, while our Pro Standard plan is $6 a month, for up to 5 sites and 1 custom domain per account.
You can start your page on Heya right in your browser without an account, and we'll save your draft locally. Pick one of 68 templates or a blank page, then tweak it with 42 fonts, 14 theme presets, and a 5-color palette. Add a heading, text, and a buttons block for your App Store, Google Play, or TestFlight links.
From there, upload up to 200 screenshots (which convert to WebP), paste a YouTube or Vimeo link into the embed block, and add a socials block. You can even edit everything on your phone. Sign in with Google to publish at yourname.heya.bio with automatic sitemap.xml and robots.txt files, or download the HTML ZIP.
Open the app makers template in the editor or see what it includes.
We compared these six website builders using their official pricing and feature documentation as of October 28, 2026, focusing on what indie developers and app teams need to launch a showcase page. The facts come from carrd.co/docs/pro/plans, carrd.co/pro, durable.com/pricing, framer.com/pricing, webflow.com/pricing, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
Carrd Pro Standard is the cheapest option at $19 / year with up to 10 sites and Let's Encrypt SSL. Heya Pro Standard costs $6 a month, giving you up to 5 sites, 1 custom domain per account, and automatic HTTPS. Carrd Pro Lite ($9 / year) and Heya Pro Lite ($3 a month) cost less than the Standard plans, though neither Lite plan includes custom domains.
Yes, both Heya and Carrd let you download your HTML on their Pro Plus plans. Heya Pro Plus ($15 a month) lets you download a ZIP file with an index.html per page, styles, fonts, and images. On Carrd, downloading unminified HTML, CSS, JS, and images requires the Pro Plus plan at $49 / year.
On Heya, you can link a button to a Google Form or Tally form for waitlist signups. Carrd, Webflow, Wix, and Durable have built-in forms. Carrd Pro Standard ($19 / year) includes forms that connect to Mailchimp, Kit, ActiveCampaign, and EmailOctopus. Webflow gives you 50 form submissions on its free Starter plan and unlimited submissions on its $15 per month (billed yearly) Basic plan.
Yes, Heya's embed block supports YouTube and Vimeo videos alongside Spotify, SoundCloud, Calendly, and Google Maps. For screenshots, you can upload up to 200 images per site (up to 20 MB each), and Heya resizes them to 2048 pixels on the long edge and converts them to WebP.
Webflow supports well-known files on its Premium plan at $25 per month billed yearly. The facts we checked for Framer, Carrd, Wix, Durable, and Heya don't mention built-in support for well-known files, though Heya Pro Plus ($15 a month) and Carrd Pro Plus ($49 / year) let you download your HTML files to host on your own server.
Yes, Heya Free and Wix Free both cost $0 with no credit card required and let you publish on a platform subdomain. Carrd also has a free Basic experience and a 7-day Pro trial with no credit card. Durable's $0 Free plan is only a private preview, and Framer's $0 Free plan is for non-commercial use.
More from Heya: Website builders for startups, Make a landing page, App website template and Guides.
Start building your app landing page on Heya for $0 using one of 68 templates or a blank page, no account or credit card required, and publish at yourname.heya.bio.