The most used website builders in 2026

The most used website builder is WordPress, which runs 39.3% of all websites as of November 10, 2026, followed by Shopify at 5.3%, Wix at 4.2% and Squarespace at 2.4%, according to W3Techs. Heya, the builder behind this guide, is a newer option for people who want a simple site for $0.

See the table Try Heya free

Heya is ours. Every other number comes from the sources listed under How we checked, as of November 10, 2026.

Website builder market share

Here's the platform-by-platform breakdown from W3Techs for November 10, 2026. The columns measure different things: a platform's share of all websites, then its share among websites where W3Techs can identify the content management system, or CMS.

Platform	Share of all websites	Share of sites with a known CMS
WordPress	39.3%	58.1%
Shopify	5.3%	7.9%
Wix	4.2%	6.2%
Squarespace	2.4%	3.6%
Joomla	1.1%	1.6%
Tilda	0.8%	1.2%
Webflow	0.8%	1.2%
Duda	0.7%	1.1%
Drupal	0.6%	0.9%
GoDaddy Website Builder	0.6%	0.9%
Weebly	0.4%	0.6%

Swipe the table sideways to see every column.

Shopify comes next after WordPress in this snapshot, with Wix behind Shopify and Squarespace behind Wix. Further down, Tilda and Webflow have matching shares in both columns, as do Drupal and GoDaddy Website Builder.

These are usage figures. They aren't ratings of how easy a platform is to use, or a comparison of what you get when you sign up.

What the percentages count

Why does the same platform have different percentages? The group being measured changes.

The "all websites" column includes websites where W3Techs can't detect a CMS. The "known CMS" column leaves those websites out, so each platform's share is measured against a smaller group, and the percentage is higher.

W3Techs reports that 32.3% of websites use no CMS it can detect. That's a statement about detection, not a claim that every website in that group was built without a CMS.

There's also a difference between counting websites and counting domains. Netcraft's September 2026 survey counted 1,470,435,351 websites across 323,147,961 domains. Those are Netcraft's figures, from a different survey and date than the W3Techs market-share snapshot.

Keep those counts separate. Don't use the Netcraft total to turn a W3Techs percentage into a website count.

For choosing a platform, the table answers the popularity question. Your own requirements are a separate question: how many pages you want, whether you need a custom domain, whether you're building a store. A market-share column doesn't answer those.

Where Heya fits

Heya, the publisher of this guide, is a no-code website builder at heya.page. You sign in with Google to publish.

Want to start without paying? Heya Free costs $0, with no credit card and no time limit. It includes 3 sites, up to 5 pages per site, all 68 templates, and a free yourname.heya.bio address with HTTPS. Your site carries a small Made with Heya badge.

The paid plans change the limits and some of the features:

Heya Pro Lite is $3 a month. It includes 3 sites with up to 20 pages per site. The badge is removed, and links are no longer marked nofollow.
Heya Pro Standard is $6 a month. It includes 5 sites and 1 custom domain per account with HTTPS.
Heya Pro Plus is $15 a month. It includes 25 sites, up to 10 custom domains, and the option to download your site as a ZIP of HTML files.

Custom domains start on Pro Standard. Heya doesn't sell domains, so you bring a domain from any registrar rather than buying one through the builder.

And if a custom domain is on your list from the start, look at that plan requirement alongside the page and site limits, rather than choosing only by the monthly price.

What you can build with Heya

Heya allows 40 sections per page and 60 blocks per section, with 10 block types. Images can be up to 20 MB.

For embedded content, its 6 embed types are YouTube, Vimeo, Spotify, SoundCloud, Calendly, Google Maps. Bookings use the Calendly embed.

The SEO settings include a title of up to 120 characters and a description of up to 300 characters. You can also set a favicon and a share image. Those are the settings available to edit, not a promise about where your site will appear in search.

Need a store or a form? Heya doesn't have a built-in store, checkout or form builder. You link a button to your checkout or store page, or link to a Google Form or a Tally form.

That's worth checking before you choose. If you want to build and manage a store inside the website builder itself, Heya doesn't provide that; if you're linking to a checkout or store page elsewhere, that's the approach Heya supports.

You can start with the free Heya address (HTTPS is included), move to a custom domain on Pro Standard, or use the HTML download available on Pro Plus. The choice depends on which of those features you want, not where a platform sits in a market-share table.

How we checked

We checked every number on this page on November 10, 2026. The facts come from W3Techs, Netcraft web server survey, heya.page/pricing and heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

Why are WordPress's market-share percentages different?

WordPress accounts for 39.3% of all websites and 58.1% of sites with a known CMS in the W3Techs snapshot. The higher figure excludes websites where W3Techs can't detect a CMS.

Is Wix used more than Squarespace?

Yes. As of November 10, 2026, W3Techs reports Wix at 4.2% of all websites and Squarespace at 2.4%.

Can I publish a Heya site for free?

Yes. Heya Free costs $0 with no credit card and no time limit, and includes 3 sites with up to 5 pages per site. You get a free yourname.heya.bio address with HTTPS and a small Made with Heya badge.

Can I use Heya for a store?

Heya has no built-in store or checkout. You link a button to your checkout or store page.

More from Heya: All guides, Templates and Pricing.

Try Heya free

Publish up to 3 sites with up to 5 pages each, all 68 templates and a free heya.bio address on Heya Free for $0.

Make a free site See pricing