Google Business Profile lets you add a website link to your listing, and you can build a replacement site for $0 on Heya or Wix, or from $17 per month on Wix Light and $22/m on Durable Launch. This guide covers the steps to link a site and compares Google Sites, Wix, Square Online, Durable, and Heya.
Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 28, 2026.
The short answer
This table compares Google Business Profile itself alongside five website builders you can link to your profile.
| Product | Free public site | Starting paid price | Custom domain support | Bookings and commerce |
|---|---|---|---|---|
| Google Business Profile | Profile on Search and Maps | Not stated | Links to external website | Limited menu, services, products fields |
| Heya | Yes, at yourname.heya.bio ($0) | $3/mo (Pro Lite) | 1 per account on Pro Standard ($6/mo); up to 10 on Pro Plus ($15/mo) | Calendly embed; link to your checkout page |
| Google Sites | Not stated | Not stated | Up to five custom domains per site | Not stated |
| Wix | Yes, on free Wix domain ($0) | $17 per month billed yearly (Light) | Included on Premium plans | Built-in eCommerce and online scheduling |
| Square Online | Not stated | Not stated (Payroll from $35/mo + $6/person) | Not stated | Online store, payments, checkout, and bookings |
| Durable | No ($0 plan is private preview only) | $22/m (15% discount billed yearly) | Included with paid subscriptions | 24/7 online booking on paid plans; not for e-commerce |
Swipe the table sideways to see every column.
Not stated means the provided product documentation did not specify a price or feature availability.
Google Business Profile puts your business on Search, Maps, and other Google services after you claim and verify it. You can edit your website, hours, phone, address, and social links from Search or Maps, plus add photos, Q&A, and menus.
Our no-code builder lets you make and edit small sites on your phone and publish with Google sign-in. Heya Free is $0 for up to 3 sites (5 pages each) at yourname.heya.bio, or $3 a month for Pro Lite.
Google Sites is a drag-and-drop builder with templates and an automatic grid layout. It links with Google Docs, Sheets, and Presentations, uses Docs-style sharing permissions, and lets owners connect up to five custom domains via Google Search Console DNS TXT verification.
Wix has a $0 Free plan on a Wix domain and paid yearly plans at $17 per month (Light), $29 per month (Core), $39 per month (Business), and $159 per month (Business Elite). It includes over 2000 templates, eCommerce, scheduling, and analytics.
Square Online puts store tools into any Square plan, including checkout, orders, catalog management, and bookings. Every plan comes with encrypted payments, active fraud prevention, next day transfers, and offline payments. Hardware starts at $59.
Durable has a $0 Free plan with 300 total AI credits and up to 10 CRM customers, plus Launch at $22/m and Grow at $41/m (15% discount when billed yearly). Paid plans add a custom domain, 24/7 online booking, and unlimited CRM customers.
Google Business Profile lets you add or edit a website link along with your hours, phone number, chat, and social media links. Before your business shows up on Search, Maps, and other Google services, you have to add or claim your profile and verify it, and some businesses can't change their info until verification is done.
To make edits, sign in to the linked Google Account on Google Search, Google Maps, or the Google Maps mobile app (features can vary by app and operating system). Google Business Profile reviews submitted edits before publishing them live. Google might also confirm details through automated call, text, or WhatsApp messages, and other people can suggest edits to your profile too.
If you want a free live site without a credit card, our Heya Free plan ($0) gives you up to 3 sites with up to 5 pages each at yourname.heya.bio, and Wix Free ($0) publishes on a free Wix domain. Durable's $0 Free plan only gives you a private preview, so you need the $22/m Launch plan or $41/m Grow plan to go live and get a custom domain.
Heya Pro Standard ($6 a month) includes up to 5 sites and 1 custom domain per account. Wix includes one free for 1 year when you buy an annual Premium plan starting at $17 per month. Google Sites allows up to five custom domains per site and 20 mappings per week, using a subdomain like www and Google Search Console DNS TXT verification.
Put your main details right up top so they match the address, hours, and phone number on your Google Business Profile. On Heya, you can use the socials block to link your email, phone, website, and 29 networks, plus embed Google Maps and a Calendly page for bookings. Our sites use HTTPS, get a sitemap.xml and robots.txt, and are open to search engines unless you turn on Hide from Google.
Don't pick a builder that's missing a tool you need. On Heya, you can embed a Calendly scheduling page and link buttons to a Google Form or your checkout page, while Durable is a general small-business builder rather than a dedicated e-commerce store. And if you use Google Sites, don't move a site with a custom domain into a Team Drive or the domain can stop working.
We compared Google Business Profile and five website builders using verified product documentation on pricing, free plan publishing limits, custom domain requirements, and built-in business features. The facts come from durable.com/pricing, support.google.com/business/answer/3039617, workspace.google.com/products/sites, support.google.com/sites/answer/9068867, squareup.com/us/en/online-store/plans, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.
Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.
Sign in to the Google Account linked to your business and edit your profile right from Google Search, Google Maps, or the Google Maps mobile app. You can add or update your website alongside your hours, phone number, chat, and social media links. Google Business Profile will review your changes before making them live.
You might need to add or claim and verify your profile first, since some businesses can't edit their information until verification is done. Also make sure you're signed in to the linked Google Account, and remember that editing features can change between Search, Maps, and different operating systems.
Yes, Heya and Wix both have $0 Free plans that publish a live site without a credit card. Heya Free gives you up to 3 sites (up to 5 pages each) at yourname.heya.bio, while Wix uses a free Wix domain, and Durable's $0 Free plan is only a private preview.
Yes on all four. Google Sites connects up to five custom domains via Google Search Console DNS TXT verification, and Heya includes 1 custom domain per account on Pro Standard ($6 a month) or up to 10 custom domains per account on Pro Plus ($15 a month). Wix includes custom domains on paid yearly plans starting at $17 per month, and Durable includes one from $22/m.
Wix, Square Online, and Durable all have built-in booking tools, while Heya uses Calendly embeds. Wix manages appointments, staff, and memberships, Square Online includes bookings and checkout in its plans, and Durable offers 24/7 booking with calendar sync and paid bookings on paid plans starting at $22/m.
Yes, you can manage and edit your Google Business Profile on a phone through the Google Maps app. With Heya, you can also build and edit your entire site on a phone and publish it using Google sign-in.
More from Heya: Make a business website for free, Free small business website builders, Templates and Guides.
Start building your site on Heya without an account from 68 templates, and publish up to 3 sites with up to 5 pages each for $0 at yourname.heya.bio by signing in with Google.