Framer vs Wix in 2026: how they compare on price, templates, and selling

Framer starts at $10 per month with yearly billing and offers staging and localization, while Wix starts at $17 per month billed yearly with over 2000 templates and built-in selling from $29 per month. Both offer $0 free plans. This guide compares Framer, Wix, and Heya across price, custom domains, and templates.

Heya is ours, so read its row with that in mind. Every other number comes from each company's own pages, checked on October 29, 2026.

The short answer

Framer vs Wix vs Heya at a glance

Here is how Framer, Wix, and Heya compare on pricing, domains, templates, and features.

Compared Framer Wix Heya
Free plan $0 for non-commercial use on Framer domain $0 with free Wix domain, no card required $0 up to 3 sites, 5 pages per site
Cheapest paid plan $10/mo billed yearly (Basic) $17/mo billed yearly (Light) $3/mo (Pro Lite, no custom domain)
Cheapest custom domain plan $10/mo billed yearly (Basic, includes complimentary domain) $17/mo billed yearly (Light; 1-year domain voucher on most Premium plans) $6/mo (Pro Standard, bring your own)
Platform branding Not stated Removed on paid Premium plans Badge on Free; removed from $3/mo
Templates Not stated Over 2000 business-ready templates 68 templates (12 designs plus 56 specific uses)
Selling and payments Not stated Included from $29/mo billed yearly (Core) Link a button to your checkout or store page
Bookings and scheduling Not stated Built-in scheduling from $29/mo billed yearly (Core) Calendly embed or booking link
HTML export Not supported; requires Framer hosting Not stated On Pro Plus ($15/mo)

Swipe the table sideways to see every column.

Not stated means the provided product facts do not specify this detail.

How each website builder works

Framer

Free; paid from $10/mo billed yearly

Framer has a $0 Free plan for non-commercial use on a Framer domain. Paid plans start with Basic at $10 per month with yearly billing and Pro at $30 per month. You can't export HTML because sites depend on Framer's hosting infrastructure.

Better at
CMS collections, staging environments, branching previews, AI translation locales, and A/B testing add-ons.
Watch out
Free plan is for non-commercial use only, and you cannot export HTML to self-host.

Wix

Free; paid from $17/mo billed yearly

Wix offers a $0 Free plan and over 2000 business-ready templates. Yearly paid plans run from Light at $17 per month to Business Elite at $159 per month, with eCommerce, payments, and appointment scheduling starting on Core at $29 per month.

Better at
Over 2000 templates, built-in eCommerce, bookings, blog, courses, events, CRM, and email marketing.
Watch out
Paid plans start at $17 per month billed yearly, and eCommerce requires the $29 Core plan.

Heya

Free; paid from $3/mo

Heya is our no-code builder for one-page and small sites. Heya Free is $0, Pro Lite is $3 a month, and Pro Standard is $6 a month with 1 custom domain.

Better at
Building one-page or small sites on a phone or computer, with 68 templates and no account needed to start.
Watch out
Free sites show a small "Made with Heya" badge and allow up to 5 pages per site; connecting a custom domain requires Pro Standard at $6 a month.

Who should pick Framer vs Wix

Wix fits businesses that want to sell products, book appointments, run a blog, and manage customers from one dashboard. Starting on the $29 per month Core plan, you get eCommerce and scheduling to sell products, services, memberships, online courses, and event tickets with zero plugins. It also includes a built-in CRM, custom automations, AI-powered email marketing, a unified inbox, and an Owner App so you can run things from your phone.

Framer is for teams and creators who care about publishing, CMS limits, localization, and deployment workflows. Basic and Pro include CMS collections, 30 to 90 days of analytics history, and up to 10 editor seats, with built-in SEO on the Basic plan. On the $30 per month Pro plan, you get site redirects, a staging environment, and branching with previews, plus paid add-ons for AI translation locales ($20 per locale) and A/B testing ($50 per 500,000 events).

Pricing, free plans, and custom domains

Framer and Wix both have $0 Free plans with a free Framer or Wix domain, though Framer's is intended for non-commercial use. To use a custom domain on Framer, you need Basic at $10 per month with yearly billing, Pro at $30 per month, or custom Enterprise pricing. Yearly Basic and Pro plans include a complimentary custom domain, and additional editors cost $20 per month (or $10 per editor for content editors).

Wix's yearly plans, paid in full at purchase, are Light at $17 per month, Core at $29 per month, Business at $39 per month, and Business Elite at $159 per month. Premium plans remove Wix branding and connect a domain, and most Premium plans include a 1-year free domain voucher for purchasing a new domain from Wix. Wix gives a 14-day money-back guarantee, while Framer has a 14-day refund window in the EU or Turkey.

Templates, editing, and hosting lock-in

Wix gives you a drag and drop editor, AI creation tools, 24/7 customer care, and over 2000 business-ready templates you can edit by hand or with AI. You also get free hosting with security monitoring and 99.99% uptime.

On Framer, Free users get 500 AI credits, and up to three editors can work together without a subscription, or up to 10 edit seats on Basic and Pro. If you need more room on Framer Pro, you can pay $20 per 100 extra pages (up to 700 max), $40 per 10 extra CMS collections (up to 40 max), and $40 per 100 GB of extra bandwidth (up to 2 TB max). Framer doesn't let you export HTML or download static bundles for self-hosting because its features depend on Framer's backend infrastructure.

When neither Framer nor Wix is needed

If you are building a one-page site or a small site of up to 20 pages, Heya is a simpler option. You can start building in your browser without an account, and even build and edit the whole site on a phone. We have 68 templates and 10 block types: heading, text, image, buttons, links, socials, embed (for YouTube, Vimeo, Spotify, SoundCloud, Calendly, and Google Maps), divider, spacer, and countdown.

Heya Free is $0 with no time limit for up to 3 sites and 5 pages per site. Heya Pro Lite drops the badge and gives you up to 20 pages per site for $3 a month, and Pro Standard adds 1 custom domain per account (one you already own) and up to 5 sites for $6 a month.

How we checked

We compared Framer, Wix, and Heya using each platform's published plan limits, pricing, domain rules, and feature lists checked on the date above. Where a provider does not state a specific limit or feature in the facts provided, we mark it as not stated rather than guessing. The facts come from framer.com/pricing, framer.com/help/articles/can-i-export-my-website-to-html-and-self-host-it, wix.com/plans, wix.com, heya.page/pricing, heya.page/docs.

Plans change often. If a number here is out of date, email hello@heya.page and we'll fix it.

FAQ

Is Framer or Wix cheaper?

Framer has a lower starting paid price than Wix. Framer's cheapest paid plan is Basic at $10 per month with yearly billing, while Wix starts with Light at $17 per month billed yearly. For sites up to 20 pages, Heya Pro Standard is $6 a month with 1 custom domain you already own.

Do Framer and Wix have free plans?

Yes, both Framer and Wix have $0 Free plans. Framer's is for non-commercial use on a Framer domain with 1 GB bandwidth, 10 CMS collections, and 1,000 pages, while Wix's uses a free Wix domain with no credit card required. Heya Free is also $0 with no time limit for up to 3 sites and 5 pages per site at yourname.heya.bio.

Which is better for eCommerce, Framer or Wix?

Wix is built for eCommerce and lets you sell products, services, memberships, online courses, and event tickets from one dashboard with zero plugins. Built-in eCommerce, payments, and scheduling start on Wix Core at $29 per month billed yearly, with Standard and Advanced eCommerce on Business ($39 per month) and Business Elite ($159 per month). On Heya, you can link a button to the checkout, ordering, or store page you already use.

Do Framer and Wix include a free custom domain?

Yes, both include a domain on qualifying yearly paid plans. Framer includes a complimentary custom domain on yearly Basic ($10 per month) and Pro plans, and Wix gives a 1-year free domain voucher for a new domain on most annual Premium plans (which start at $17 per month on Light). Heya doesn't sell domains, so you connect one you already own on Pro Standard ($6 a month) or Pro Plus ($15 a month).

Can I export my site as HTML from Framer, Wix, or Heya?

You can't export HTML from Framer, because its sites aren't fully static and rely on Framer's backend infrastructure, and Wix sites must be hosted on Wix's servers to work properly. Heya Pro Plus ($15 a month) lets you download your site as a ZIP file with an index.html per page, styles, fonts, and images.

How many templates do Wix and Heya have?

Wix has over 2000 business-ready website templates that you can customize manually or with AI. Heya has 68 templates, made up of 12 designs and 56 templates for specific uses like plumbers, photographers, restaurants, and weddings, or you can start from a blank page.

Try Heya free

If you only need a one-page or small site, try Heya in your browser without an account and publish up to 3 sites for $0 on Heya Free.