Figma vs Webflow in 2026

Start with what you want to publish

Are you choosing a place to design a site, or a place to run it? That's the useful distinction here. Figma Sites lets you design and publish websites from Figma, but access to Figma itself doesn't automatically give you publishing.

Figma Starter is free. To publish through Figma Sites, you need Professional, Education, Organization or Enterprise. Professional is $16 a month per full seat. Organization is $55 a month per full seat (yearly), and Enterprise is $90.

If you're already designing in Figma, Sites gives you a way to publish from there. It was announced at Config 2025 (May 7, 2025). But don't choose it on the assumption that a free design account also covers putting your site online.

Webflow's plans make you choose around the website itself: page limits, bandwidth, CMS needs, and whether you want a custom domain. That's where I'd start if the design is only part of what you're deciding.

Webflow Starter gives you a free publishing option, with limits worth checking before you build. Basic moves up to 300 static pages and 10 GB bandwidth, includes password protection, and lets you use a custom domain.

No CMS, though.

That's an important detail if you're comparing Basic with Premium. Premium is $25 a month billed yearly and includes a CMS with 20,000 items and 40 collections, plus site search and code components.

Check the address before you commit

Figma Sites publishes to a random figma.site address, and you can't change that address. If you want to use your own domain, Professional supports up to 10 custom domains, while Organization and Enterprise allow unlimited custom domains. Each site gets one domain.

Webflow Starter uses a webflow.io address. Basic includes a custom domain, alongside its higher page and bandwidth limits.

Heya Free gives you a yourname.heya.bio address with HTTPS (and a small Made with Heya badge). Custom domains start on Pro Standard. Heya doesn't sell domains, so you'll bring one from a registrar.

Check this early. Your preferred publishing plan and your preferred address might not be the same choice, particularly if you're deciding between a free hosted address and your own domain.

Separate hosting from code export

Publishing a Webflow site and exporting its code are separate plan decisions. Code export needs a paid Workspace plan; Core is $19 a month billed yearly. Don't treat the Basic site price as the price for export, too.

If you're learning Webflow, Webflow University has free video courses. You can use those alongside Starter before deciding whether you need Basic or Premium.

Heya offers a different export option on Pro Plus: you can download your site as a ZIP of HTML files. That plan is $15 a month and includes 25 sites and up to 10 custom domains.

For this part of the decision, ask yourself: do you want to publish with the builder, or do you also want downloadable site files? Keep that requirement separate from the page count.

Where Heya fits

We publish this guide, and Heya is another option if you'd rather use a no-code builder without needing design skills. You sign in with Google to publish.

Heya Free costs $0, with no credit card and no time limit. It includes 3 sites, up to 5 pages per site and all 68 templates. Pro Lite is $3 a month, keeps the 3 sites, raises the allowance to 20 pages per site, removes the badge and stops marking links nofollow. Pro Standard is $6 a month and includes 5 sites.

You can set a page title of up to 120 characters, a description of up to 300 characters, a favicon and a share image. Embeds include YouTube, Vimeo, Spotify, SoundCloud, Calendly and Google Maps.

But Heya doesn't have a built-in store, checkout or form builder. Link a button to your checkout or store page, use a Google Form or a Tally form for forms, and use the Calendly embed for bookings.

Related guides: Is Webflow worth it?, Is Framer worth it?, Webflow vs WordPress and Webflow pricing.

More from Heya: All guides, Templates and Pricing.