A one-day conference in Minneapolis
Northbound Design Day
One day, one track and 12 talks on product design that ships. For designers, researchers and the product managers who work with them.

Doors open in
400 seats at Foundry Hall. The first 100 tickets are early bird.
Speakers
People who do the work, not sales pitches
Design lead, Pinecone Health
Maya Torres
Redesigning for 2 million patients
Research lead, Northstar Bank
Sam Patel
Five interviews beat fifty survey answers
Staff designer, Ledgerly
Andre Williams
Design systems that teams actually use
Product designer, Trailhead
Lucia Romero
Accessibility on a deadline
Founder, Field Studio
Grace Kim
What 40 pricing page tests taught us
Head of design, Brightwell
Owen Fischer
Hiring your first three designers
Tickets
Every ticket includes lunch and the after party
- Early bird, $149The first 100 tickets
- Regular, $249Until we sell out
- Student, $79With a student ID, 40 seats

The venue
Foundry Hall, North Loop
410 North 1st Street, Minneapolis. A brick warehouse 25 minutes from the airport by light rail, with three hotels in walking distance.